Adam Cohen
AUGUST 24, 2010
The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. What’s holding them back?
Adam Cohen
JULY 12, 2010
The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data.
Adam Cohen
JULY 16, 2010
I’m not going to point out that the campaign had awareness and life long before the social media play, or how the real-time authoring of content and demonstrated effects could change the game of how advertisers think – not to mention drive the consumption of their earlier commercials.
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