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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. Where’s the community spirit in that? By tying reward to the behavior so intrinsically, you are supporting the very construct you rail against. But this isn’t about me.

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How to Grow a Twitter Chat to Reach 1 Million People: Learnings From Two Years of #bufferchat

Buffer Social

— we’ve had a blast getting to join with our community every week for the past two years in #bufferchat. . What began as a curious community experiment has grown into a pillar of our community efforts. Community has been a driving force within Buffer from the start. Our current #bufferchat workflow.

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