Social Media Strategery

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Start Your Community With Role Models, Not Influencers

Social Media Strategery

They were role models who would care for the community as if it were their own. "In "In Pinterest’s early days, Silbermann gave out his cell-phone number, attended blogger meet-ups, and personally composed weekly emails that were sent out to Pinterest’s tiny, but growing, community. "It’s

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What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

Unfortunately, as many have already discovered and many more will continue to discover, successful communities are dependent on many variables, from the accessibility, speed, and reliability of the technology to your community managers. What group/community receives the most visits and/or posts on a particular day? 10% to 49%.

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Is Enterprise 2.0 Learned From a Book or From Doing?

Social Media Strategery

Discussions on Day Two centered around the right balance of policies, rules, guidelines, and best practices for internal wikis; the risks of open vs. closed networks; and the need for open/transparent communication between IT and the user community. Constructive post as well, with the good and the bad. 1) Enterprise 2.0

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What Does Government 2.0 Mean to Me?

Social Media Strategery

They BELIEVE people are motivated by the fear of getting in trouble (whereas most people in fields like this are actually motivated by constructive relationships). They BELIEVE people are motivated by the fear of getting in trouble (whereas most people in fields like this are actually motivated by constructive relationships).

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I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. Lastly, be a community manager. I wanted to model the behavior that people could/should take when participating in that online community.

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Who Will Become the Tesla or AirBnB of the Home Category?

Social Media Strategery

What if a tool brand created a branded online community where customers were able to buy, sell and share their tools with a very targeted and engaged group of people? Far be it from the smaller players to help usher in a seachange of this magnitude.

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Try Looking Outside to Solve the Problems Inside

Social Media Strategery

and social media communities have been telling our bosses and clients for years now? In 2007, he proposed using a construction tool that vibrates cement to keep it in liquid form as it pours. Sound familiar? Sound anything like what us in the Gov 2.0 “We’re kind of different. discussion. Or Tim O’Reilly.

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