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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Finding, curating, and sharing valuable content is a very time-consuming process. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience. So you get a story about the conference.

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

How are external trends and events going to affect your broader marketing strategy? We love how Carrie shares best practices on topics like content ideation and how to get the best out of marketing conferences: Her advice tends to be succinct and practical, which isn’t always the case on LinkedIn! Figuring that stuff out can be tough.

Marketing 240
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Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. The Sims has both social media managers and community managers. Should they?

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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media?

Content 130
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Audience engagement: What it is and tips to improve it

Sprout Social

Curate the visuals so they signal the brand’s identity to your target audience without them ever seeing a logo or brand name. View this post on Instagram A post shared by Zoë Sugg (@zoesugg) Build a community Create a place where your target audience can gather online and connect with like-minded people.

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How To Forecast Creative Needs for Ecommerce

Pixlee

For example, if a competing brand has recently hired several new influencers and looks to be doubling down on user-generated content (UGC), they may be predicting a need for community-driven marketing on social. Follow Key Trends of Ecommerce Conferences. Invest in Community-Driven Marketing.

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How to Effectively Leverage Your Social Media Content Offline

Likeable

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. If you’re creating longer videos for social, in-person events could be a good place to leverage them as well. In Brick-and-Mortar Locations.