Waxing UnLyrical

AUGUST 26, 2013

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. How to Apologize Like a Boss. Now it’s your turn!

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Pam Moore

JANUARY 4, 2017

They optimize their LinkedIn company profiles. Getting real with the state of your business, community, audience, brand awareness and what it is going to take to get to where you need to go. Stop worrying what everyone else is doing and start focusing on the needs of your customer and your online community, period.

Social Media 167

Social Media Social Networking Training Instagram 167

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Naturally, different platforms make sense for different companies. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter. .

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Firebelly

OCTOBER 12, 2015

It is intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world. Provides free white papers and reports to keep you up to date on industry trends and best practices. Learn more ]. Group size: 999,929 members. Learn more ].

Groups 100

Groups Groups LinkedIn Social Media 100

Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study 110

Case Study Team Communities Social Media 110

Convince & Convert

FEBRUARY 5, 2018

The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. These stories are usually about someone else, like a customer, politician, or a member of the community. Technologists are active on social media. It’s a fact.

Strategy 145

Strategy Social Media Marketing Consultant 145

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Disappointing offers.

Social Media 206

Social Media Brands RSS Publishing 206

Keyhole.co

OCTOBER 16, 2023

After all, not every company that works in social media is an agency, per se. Choose the right business structure for your company The legal structure you choose will have big implications for how you pay taxes, how you manage your company, and more. A good place to begin is with a basic definition of terms.

Social Media 52

Social Media Marketing How To Cost 52

Pam Moore

SEPTEMBER 11, 2019

These are the same exact strategies we have used with hundreds of companies, big and small. How to set yourself and your company up for success as you plan and implement your new digital marketing, social media or content marketing program. 15 Tips to Zoom Your Brand (white paper). Fear of the unknown. Need more help?

Social Media 60

Social Media Training Template Templates 60

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

Module 100

Module Consultant Course Campaign 100

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. How to Get Your Social Marketing Budget Approved (white paper). The truth is that social media is not a band-aid for a broken business. How to Prioritize Your Social Networks for Business.

Social Media 167

Social Media Marketing Training Skills 167

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. He has founded and successfully sold 3 startups before BuzzGain.

Startup 100

Startup Flickr B2B Price 100

Webbiquity SMM

FEBRUARY 16, 2016

Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 88% of B2B companies use content marketing.

B2B 110

B2B Social Media Marketing Survey 110

Idaconcpts

JUNE 4, 2014

That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. There are case studies all over the internet that prove how important local marketing has been to companies’ bottom lines.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. This, they hope, keeps it authentic.

Authentication 137

Authentication Nielsen How To Case Study 137

Convince & Convert

MARCH 19, 2015

Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time. The answer: a five-step process that any company can embrace.

How To 60

How To Startup Exercises Meeting 60

Ignite Social Media

JUNE 16, 2016

Here at Ignite Social Media, #Collaboration is one of our core values and something we pride ourselves on as a company. This not only builds brands’ credibility with audiences, but also opens doors for transforming influencers into brand ambassadors, who become known in their communities as the go-to experts for what you have to offer.

Influencer 60

Influencer Strategy How To Collaboration 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. t always found a lot of success, particularly for companies where Outlook isnâ??t Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters. This Week in Print. Executive Guides. Special Reports. Partner Sites. Wide-Area Data Svcs. On Demand Security. Networking Solutions.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. .” Please Support Our Sponsors.

Activities 141

Activities Social Media Mobile Geotagging 141

Buffer Social

DECEMBER 17, 2018

Brian : For Facebook marketing in 2019, James recommends continuing to publish high-quality, engaging content (content which creates conversation within your community), while acknowledging the truth of the matter: Facebook Ads are the only way for your business to expose your content to a large, targeted audience on Facebook. James Cohane.

Social Media 110

Social Media Marketing Curata Influencer 110

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Find out more and download the paper today.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Laurel Papworth

APRIL 28, 2011

White Paper: Value of a Facebook Fan - An Empirical Review. Still, it's interesting to see where companies are going with this, and how Facebook Likes (Fans) and Shares, and Twitter Followers and Tweets are being valued. On average, fans spend an additional $71.84 Worth a read.

Facebook 110

Facebook Directory Statistics Review 110

Sprout Social

MAY 18, 2016

This particular report tells readers how quickly and effectively they respond to social media messages and how that stacks up to other companies. If it turns out a company or individual isn’t responding as quickly or efficiently as they’d like ,then we’ve just created a demand for our service in their eyes.

Strategy 81

Strategy Marketing Report Resources 81

Sprout Social

SEPTEMBER 9, 2016

” Working with a likeminded individual or (in this case) company can be impactful. A4 #SproutChat co-creating a white paper & sharing email list is always a great initiative along with webinars, twitter chats & google HO. Continue the conversation post-chat in our Facebook community. t5IsGCWMBg. 42CQGTuTO8.

Strategy 40

Strategy Marketing Hubspot Cost 40

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. By the way, only a totally evil company would ask the public for their ideas and then not even read them. Set up or connect with an innovation crowdsourcing community. White Paper: Social Networking Primed To Go Mobile (0). Related posts.

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Search Engines / SEO.

Mashup 113

Mashup Resources RSS SEO 113

Pam Moore

JUNE 28, 2019

The fact of the matter is this – the students we teach in our Social Profit Factor academy and the companies we consult with to help them leverage a content calendar often beat the socks off those that don't. They win when it comes to engagement, community growth and of course also leads and sales. Possible white-paper (y/n).

Template 60

Template Templates Content Marketing 60

Social Media Strategery

DECEMBER 13, 2008

My company has clients across the federal government, and I could get a meeting with pretty much any of them just by saying that I lead our social media practice and I’d like to discuss how their organization could take advantage of social media. Write a white paper justifying why it shouldn’t be blocked.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

ProBlogger

JANUARY 30, 2013

However, as more and more blue chip companies are beginning to catch on, questions are being asked about whether this strategy is the right one. For example, in your first month, you may be focussed on building a community. But when was the last time you heard that about a content marketing strategy? I’ll give you a clue: you haven’t.

ROI 40

ROI Content Buy Cost 40

Social Media Strategery

SEPTEMBER 18, 2008

Five years ago, when I joined my company, the only mentions of the terms “wikis&# and “blogs&# were usually preceded by the words “What the hell is a…&# Now, as with most organizations, there is an enormous demand for social media, both internally among my colleagues, and externally with my clients.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

Five years ago, when I joined my company, the only mentions of the terms “wikis&# and “blogs&# were usually preceded by the words “What the hell is a…&# Now, as with most organizations, there is an enormous demand for social media, both internally among my colleagues, and externally with my clients.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Jeff Esposito

APRIL 17, 2012

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Laurel Papworth

MAY 8, 2010

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. For Radar : A warm look at history of the online community. More in Social Media is Not An Experiment. An exit event pre-shutdown.

Sites 81

Sites Social Media Social Networking Mobile 81