Waxing UnLyrical

FEBRUARY 22, 2016

You know how they say there’s no “I” in “team”? Collaboration Tools for Social Media Teams: You Don’t Have to Do It All Alone. Why: “Taking a team approach to filling a queue or managing a social channel is a splendid way of saving time on social media,” says Kevan Lee. ” 3.

Collaboration 100

Collaboration Consultant Team Communities 100

Waxing UnLyrical

OCTOBER 2, 2012

Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. The event had people from across the country and even some expats who pitched their ideas, shared their vision and built teams to execute their ideas. Day 2: Saturday .

Social Entrepreneurship 253

Social Entrepreneurship Startup Eventful Mobile 253

Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy.

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Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

DECEMBER 12, 2011

A cheerleading squad cheers for the team despite how well or how poorly the team is doing. The team’s performance doesn’t matter. It’s to push the team to work harder, to play better, and, possibly, to win. It has its support team, the base and the spotters. a company of one. It’s to be encouraging.

Communities 215

Communities Team Meeting Study 215

Waxing UnLyrical

MARCH 25, 2013

Two years ago when the Midwest had a massive heat wave, and the company had trouble keeping up with demand, plenty of cups of yogurt were spoiled in transit or at the store. And the company honored every spoiled cup with a replacement, whether the spoilage was its fault or not. Where did customers go to complain?

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Influencers and brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Waxing UnLyrical

MAY 10, 2018

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Since we’ve worked up an appetite, let’s consider nutrition companies. Challenge yourself and your team to go beyond the expected.

Brands 183

Brands Apparel Creative Commons Consultant 183

Waxing UnLyrical

DECEMBER 7, 2016

This is especially useful for larger companies that require cross-functional input and approvals. My team and I recently announced our Series B funding entirely without a press release. Got the team involved and inspired them to take ownership in our company’s success. Yes, we did that.).

Press Release 100

Press Release Startup News Journal 100

Waxing UnLyrical

JUNE 24, 2019

The micro influencer is often more motivated to share knowledge and relevant information with their community. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. Blog interviews or contributions. Event panel. Dancing Success.

Influencer 237

Influencer Authentication Survey ROI 237

Waxing UnLyrical

AUGUST 16, 2012

They write about hires, mergers and events in the business community. The contest is based on a Final Four-style bracketed arrangement, pitting teams against one another in qualifying prelims and high seed vs. low seed match-ups. Each bracket consists of 64 teams in the original categories, but on a national rather than local level.

Journal 175

Journal Compete Team Klout 175

Waxing UnLyrical

MAY 24, 2018

“The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” You have to be “engaging, useful and relatable,” he says. Win it all and the party is on us.

Creative Commons 242

Creative Commons Conference Sports LinkedIn 242

Waxing UnLyrical

JANUARY 8, 2013

I was surprised to get a Facebook request from my company ( Six Degrees PR ) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step up to connect and engage with its employees through a private Facebook Page – this was quite a surprise to me. Case in point: me. A bridge too far?

Yammer 262

Yammer Facebook Travel Engagement 262

Waxing UnLyrical

JANUARY 24, 2013

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Take Waze for example.

Data 230

Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

JULY 20, 2016

Understanding real-time employee capacity allows you to determine whether or not your team is able to take on new clients, appropriately serve current accounts, and determine future hiring decisions for the agency. This can be done by simply dividing annual revenue by the number of employees on your team. Total Operating Expenses.

Cost 100

Cost Insurance Project Team 100

Waxing UnLyrical

JULY 30, 2015

measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’ Janet Fouts also weighed in: If you don’t enable the team with the right content they’ll make it up trying to help. measurepr.

Yammer 100

Yammer Consultant Proposal Journal 100

Waxing UnLyrical

NOVEMBER 2, 2016

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. It can help you to be memorable, better network with your peers and, generally, stand out from the crowd. Think for a moment. Say what you actually do.

LinkedIn 100

LinkedIn Journal Authentication Applications 100

Waxing UnLyrical

FEBRUARY 15, 2012

Among other things, we’ll (yes, I’ll be there too, since I’m a HAPPO Champion) be discussing: What is the hardest thing about being the newest employee in your company/department? What steps can you take to “help out” the new guy/gal on the team? So do join in.

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Tips Hashtag Flickr Twitter 229

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Early that year, the company underwent a rebranding, complete with a package, website, and slogan that went far beyond what they had previously offered.

Startup 237

Startup Class Eventful Retail 237

Waxing UnLyrical

MARCH 15, 2011

About three weeks ago, I took a short-term gig as the Media Coordinator for the program, and have helped garner attention from DC’s media and blogger community. We had our team research key influencers in the media and in the DC community, and conducted outreach directly through our channel. Have contacts at large companies?

Social Media 195

Social Media Project Flickr Eventful 195

Waxing UnLyrical

APRIL 3, 2012

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. While tweets by the IBM team reached a lot of folks on Twitter, the company did poorly when it came to the related hashtag ( #IBMFlashMob ) trending.

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Flash Mob Smart Phone iPhone Hashtag 218

Waxing UnLyrical

MARCH 22, 2013

Just as I enjoyed Dan Cohen (part of the WUL team) sharing his experiences thus far, because there’s so much we can learn from each other. A company branded address seems more professional. shonali I do, however one CEO said I wasn’t a “real company” b/c of it. Based in the Washington, D.C.,

Brands 273

Brands Consultant LinkedIn Yahoo 273

Waxing UnLyrical

AUGUST 10, 2016

Here’s an example of how the Bitly team used an image to enhance a tweet about a recent interview we ran with singer Elizabeth Lyons. For food and beverage companies, people will likely want to see what they’re consuming before they buy. For example, tweets with images receive 150% more retweets than tweets without images.

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

FEBRUARY 1, 2013

Here are a couple of excerpts: First, what can a company thinking of hiring an agency, expect in terms of service that they have been missing by running PR in-house? That means it is both your right and prerogative to lay out what kind of support you are looking for, what kind of team you’re looking for, and what your budget is.

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Tips Consultant Proposal Flickr 204

Waxing UnLyrical

FEBRUARY 20, 2013

” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

Reputation 273

Reputation Consultant News Flickr 273

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C3 (Content) Weidert Group Case Study: Fisher Tank Company.

Case Study 100

Case Study Study Training Collaboration 100

Waxing UnLyrical

MAY 13, 2011

It was a Saturday morning and your Grinnell Tigers 8 th Grade Boys “B&# team was playing its hated rival, the South Tama Trojans. Though I’m not sure those are even legal to give in 8 th Grade boys’ “B&# team basketball. Matt LaCasse is in the business of strategic communications.

Privacy 237

Privacy Flickr Policies Google 237

Waxing UnLyrical

NOVEMBER 9, 2017

The kind of kickass team (18 incredibly talented and diverse pros just on paper!), Because that is EXACTLY what I – with my kickass team – would have done for this company. Here’s how else I won: I got really really REALLY excited over this product/project.

Proposal 122

Proposal Banking Consultant Training 122

Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. Measuring the Effectiveness of News Releases — A Case Study.

Case Study 100

Case Study Study Banking Metrics 100

Waxing UnLyrical

JULY 13, 2015

in your knowledge of what drives your organization,” opines Jeff Zwier as he teaches you how to be a “truly strategic business communicator” in this post for Melcrum. The case for internal communications. Why: “I believe no organizational communication is as important as employee communication.

Consultant 100

Consultant Collaboration Skills Organization 100

Waxing UnLyrical

FEBRUARY 15, 2016

Why: “Leadership is often confused with authority, but a leader can be anyone at the company — even an entry-level employee,” writes David Hassell as he shows you how to develop leadership qualities “in yourself and look for them in others.” You Don’t Have to Be a CEO to Develop Leadership Qualities.

Consultant 100

Consultant Skills Authentication LinkedIn 100

Waxing UnLyrical

DECEMBER 14, 2016

Most companies are blind to the massive PR resource that is their workforce. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy. It is important to have an effective communication system in place.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

NOVEMBER 14, 2016

The insurance company in the contest gives $1 million dollars to a group of lucky winners, whose task is to simply retweet Esurance’s page on Twitter. ” I think the Esurance marketing team did a great job in attracting people to sign up for their contest. It is ingenious in its very simplicity.

Delicious 100

Delicious Insurance Banking Course 100

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. These fine folk did: Jan.

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Social Media Postrank Energy Tourism 153

Waxing UnLyrical

DECEMBER 5, 2016

We’re a small (<500 employees) global company that designs, develops, and manufactures (yes – manufacturers IN the US of A) professional audio and video solutions. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

System 100

System Training Banking Research 100

Waxing UnLyrical

APRIL 15, 2016

blog posts, maybe even building to a blog community). But I don’t need to have signed up to know one thing: this company is not engaging in true influencer marketing. Designate a point person for influencer communications. So we suggested things like: short-form content (e.g. tweets, Instagram posts, etc.).

Influencer 100

Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

SEPTEMBER 30, 2010

teamed up with Ryan to promote their “$6 Portobello Mushroom Burger!&# Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. His video has amassed over 7.7 These fine folk did: Jan.

YouTube 135

YouTube Postrank Class Tourism 135

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Like the Mystery Wagon, or the A-Team van? I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me). Palomino wins this round.

Class 144

Class Creative Commons Postrank Conference 144