Social Media Strategery

MAY 11, 2012

For years now, I've been telling my teams, my clients, and anyone else who will listen that they need to read the Cluetrain Manifesto , internalize it, and put it into action. " Social Media Is About Cultivating Community, Not Corralling Cattle. "The from Public Relations. "They're

Brands 133

Brands Advertising Communities Buy 133

Social Media Strategery

MARCH 11, 2012

This week I'll be moving to Chicago and then on March 19th, I'll be joining Cramer-Krasselt's PR team as a Vice President, Management Supervisor. I created our now 6,000 member+ Yammer community more than three years ago), and Gov 2.0 (I This Wednesday, more than 3,000 days later, will be my last day at Booz Allen.

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

AUGUST 26, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Out of everyone, shouldn’t the development team, at least, be the biggest advocates of the very software they’re implementing? The team responsible for increasing awareness of your Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Notice anything?

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Social Media Strategery

JANUARY 20, 2014

Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week. In a sea of content, these companies help more people find yours. billion industry. Syndicating content.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

MARCH 3, 2011

note: Neither my company or I have any financial interest in Inigral or the Schools App - I am writing this solely from the perspective of an SMCEDU Advisory Board member]. Groups are great for small groups of people to share and communicate. Below is our Q&A. Pages are great for brands to push out information.

Education 130

Education Class Groups Groups 130

Social Media Strategery

JUNE 21, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Make information sharing part of their annual review (my team reviews the employee’s contributions to our internal network during their annual assessment debrief). Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0

Gov 2.0 117

Gov 2.0 Social Media Wiki Collaboration 117

Social Media Strategery

SEPTEMBER 18, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 No, I was just a strategic communications consultant who saw that social media was fundamentally changing the way organizations communicated, and I decided that this was an area I wanted to focus on. Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

MAY 12, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 This “light bulb” discovery led me to the second step in my social media adventure—creating a program that would do the same thing for others on a massive scale (20,000+ employee company). Government 2.0 Miscellaneous Personal Prof. We needed a reverse mentoring program.

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

SEPTEMBER 18, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 No, I was just a strategic communications consultant who saw that social media was fundamentally changing the way organizations communicated, and I decided that this was an area I wanted to focus on. Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

FEBRUARY 9, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 In this week’s Washington Post , Leonsis discusses why the team is aggressively using social media to engage with their fans and the potential impact that social media can have on his team and on the sport. Government 2.0 Miscellaneous Personal Prof. Sound familiar?

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

OCTOBER 6, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

MAY 6, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 community who have experienced similar frustrations. While there’s no shortage of resources for how to measure the ROI of social media, but unlike commercial companies, our government doesn’t use social media to make money or to sell products. Government 2.0

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Social Media Strategery

AUGUST 8, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. It might be that new guy over in community relations, or maybe it’s your webmaster. Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

JANUARY 27, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 community, congratulate those of us on new career moves, and help connect potential candidates to new positions too. community and I’m looking forward to see where he takes his passion in this new role. Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 86

Gov 2.0 Web 2.0 Wiki Forums 86

Social Media Strategery

DECEMBER 18, 2012

As your grassroots community takes the next step to becoming an official one, what challenges will you face? Organizations that were loathe to spend any money on something as “soft” as collaboration are now spending millions to create robust internal communities on their Intranets.

Yammer 116

Yammer Communities Collaboration Microblogging 116

Social Media Strategery

DECEMBER 13, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

FEBRUARY 25, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 It’s great that there’s a vibrant community of these experts (check my blogroll on the right for a list of these experts, all much more established than I) actively sharing ideas and experiences. Government 2.0 Miscellaneous Personal Prof. Heroes At the Gov 2.0

Gov 2.0 50

Gov 2.0 WordPress Resources Wiki 50

Social Media Strategery

MAY 19, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 About how to improve your team’s morale? I had a great conversation recently with one the senior leaders at my company and he told me that’s the one thing that separates the good from the great. Government 2.0 Miscellaneous Personal Prof. About the long-term strategy?

Gov 2.0 79

Gov 2.0 Project Web 2.0 Forums 79

Social Media Strategery

MAY 26, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Kudos to Tim , Laurel , Mark , Suzanne , Jessica , Alex , and the rest of the O’Reilly team for pulling together another great event. For me, any and all success that I or my firm has had can be traced back to the work of my team. Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

JANUARY 10, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. And companies will fire employees (and do) for blogging.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

JANUARY 17, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is. Stop trying to pidgeon-hole into one team or department, and instead think of a way to bring [.] Government 2.0

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Social Media Strategery

NOVEMBER 13, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 DO be ready to walk me through the steps you might take if I told you that I the CEO of a company and I wanted to start a blog. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Social Media Strategery

AUGUST 18, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Government 2.0 Miscellaneous Personal Prof.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

FEBRUARY 18, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Offer extended hours, offer limited service offices in places like Wal-Mart, allow bill payments in various locations like the utility companies currently do (i.e. Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

SEPTEMBER 30, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 Intellipedia is the Intelligence Community’s wiki that is open and editable to anyone with the appropriate clearances within any of the 16 Intelligence Agencies (keep in mind that the FBI is included in this). Intelligence Community – not the general public.

Gov 2.0 50

Gov 2.0 Wiki Wikipedia Web 2.0 50

Social Media Strategery

OCTOBER 19, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 Maybe it falls into the “integrate&# step, but I think it’s pretty critical to establish the reasons why you want the company to embark on specific social media paths (i.e. why a blog might be more effective than facebook for some companies). Government 2.0

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

DECEMBER 22, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 I compare this type of thinking to a football team that goes out and drafts really talented receivers, but stick them into an offense that’s focused on running the ball. Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

OCTOBER 27, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 community (it’s not all that hard!): communities, both online AND offline. Get to know your companies strengths and weaknesses, and be honest about them. Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

APRIL 26, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Yes, but despite the yearly hype that a company has “totally reinvented&# the car, the improvements were yearly increments that, if you were a car-nut, must have seemed “major&# at the time. Government 2.0 Miscellaneous Personal Prof. Are cars better than 50 years ago?

Gov 2.0 93

Gov 2.0 Social Media Conference Social Networking 93

Social Media Strategery

JANUARY 26, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 I pulled together some basic briefings and white papers, but never really got traction beyond my core team. Now, anytime anyone in my company searches the terms “social media&# or “Web 2.0″ Government 2.0 Miscellaneous Personal Prof. Go start a blog on that.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Social Media Strategery

FEBRUARY 1, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Imagine what their fears will be and address those, but most importantly show how the company’s (or in my case, the association’s) work can be enhanced by that new tool/platform/effort. Government 2.0 Miscellaneous Personal Prof. Heroes At the Gov 2.0

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Social Media Strategery

NOVEMBER 20, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Where’s the line between criticizing the service your receive from a company on Twitter and attacking the person? bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

OCTOBER 12, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 One of the things that I have consistently noticed in my five years as a government communications consultant is that our new hires who come from the corporate world go through an adjustment period upon first supporting a government client. Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

DECEMBER 30, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 In 2009, I want to do more to illustrate the “What’s in it for me&# to our everyone at my company, especially our managers. Having done this work (online communities, collaboration, user-created content, etc.) Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

MARCH 23, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 In still another, it was a mish-mash of people including public affairs officers, project managers, internal communications, privacy specialists, records management professionals, and senior leadership. Government 2.0 Miscellaneous Personal Prof.

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Social Media Strategery

APRIL 1, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 I saw very senior government employees chatting it up with very junior consultants, employees from two different companies sharing time on a panel session, and groups of consultant/government folks hashing out a solution to a problem one of them was having. Government 2.0

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Social Media Strategery

NOVEMBER 10, 2008

Home About Me Speaking Legal-ese My Team Gov 2.0 Mon, Nov 10, 2008 Social Media Image courtesy of Flickr user Douglas Staas As I sat down the other night to write another blog posting for my company’s internal social media platform, I thought to myself what would happen if I were to stop. Government 2.0 Stop blogging.

Gov 2.0 66

Gov 2.0 Social Media Wiki Sports 66