Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Your company’s reputation is an extension of your leadership’s reputation. No matter how small or large your company is, reputation is all about leadership. About Us What’s a Maverick? That tells me something.

Small Business 93

Small Business Reputation Case Study Press Release 93

Small Business Mavericks

APRIL 23, 2011

It’s about positioning your company above the competition. About Us What’s a Maverick? While it’s technically true that groceries are something that everyone has to buy, it’s also true that they have plenty of choices in where to get their groceries. They don’t have to get them from one place over another.

Marketing 173

Marketing Case Study Press Release Small Business 173

Small Business Mavericks

MARCH 7, 2011

It seems the top three reasons people un-Like companies on Facebook are: The company posts too frequently Their wall was too crowded with marketing posts The content became repetitive and boring over time The same question asked of Twitter followers showed the same top three responses, but they were in reverse order.

Case Study 98

Case Study Press Release Comparison Small Business 98

Small Business Mavericks

APRIL 3, 2011

But recently, the company has taken controversy to a new level. About Us What’s a Maverick? GoDaddy has been the center of controversy before. Their Super Bowl commercials with scantily clad women have upset some people despite the Web hosts increasing business as a result of the advertising. Was that a good move?

Small Business 105

Small Business Reputation Marketing Case Study 105

Small Business Mavericks

FEBRUARY 27, 2011

Right now, there are just a few companies using it successfully. About Us What’s a Maverick? The idea is for your customer to scan a “barcode&# -like image with their cell phone and immediately be taken to your web page to download something, sign up for your newsletter marketing list, or to buy something.

Small Business 117

Small Business Case Study Press Release Mobile 117

Small Business Mavericks

MARCH 18, 2011

If someone had a negative experience with your company, try to find out why and look at it as an opportunity. When you see a negative review of your company online, the best thing to do is try to resolve it. About Us What’s a Maverick? Here are 5 ways you can turn a negative review into a positive: Thank the person for their review.

Review 79

Review Small Business Case Study Press Release 79

Small Business Mavericks

FEBRUARY 14, 2011

Penney directed SearchDex to buy links, in which case, both companies are at fault. Don’t think the company’s silence means that J.C. About Us What’s a Maverick? Two possibilities exist here. Either J.C. Or SearchDex bought the links without J.C. Penny’s authorization. Penney is claiming the latter. Penney is right.

Small Business 79

Small Business Case Study Retail Press Release 79

Small Business Mavericks

APRIL 4, 2011

A surprise – maybe even shocking – news item like a celebrity kicking the bucket can do it, but if you want your viral news to represent your company well, then it needs to be real news. About Us What’s a Maverick? The hard work is coming up with an idea that will spread like wildfire.

Social Media 98

Social Media Case Study Press Release Small Business 98

Small Business Mavericks

MARCH 12, 2011

Perhaps another company will take it and make something out of it. About Us What’s a Maverick? That surely must be good news. Personally, I hope Delicious sticks around. I think it has been a major contributor to the social landscape for more than a few good years. Still no word as to who the new owner of Delicious might be.

Delicious 79

Delicious Yahoo Small Business Social Bookmarking 79

Small Business Mavericks

APRIL 29, 2011

About Us What’s a Maverick?

Content 156

Content Hubpages Case Study Press Release 156

Small Business Mavericks

FEBRUARY 13, 2011

There have been several reported news stories in recent months related to employees of one company pretending to be a customer of a competitor, and making disparaging remarks about that competitor. About Us What’s a Maverick? A little research soon discovered that these individuals were not customers at all.

Reputation 87

Reputation Case Study Press Release Small Business 87

Small Business Mavericks

FEBRUARY 2, 2011

Both companies have a reason to ensure the truth comes out on this one. About Us What’s a Maverick? That would certainly be unfair and nefarious. Is that what happened? It’s possible given that Bing does allow for anonymous data sharing by its customers.

Google 79

Google Press Release Case Study Small Business 79

Small Business Mavericks

APRIL 16, 2011

Reputation Management – Instead of using social media as a reactive strategy to combat negative information about your company, use it as a proactive approach to tell what is good about your company. Customer Support – There are some companies doing this very well. About Us What’s a Maverick?

Small Business 177

Small Business ROI Social Media Case Study 177