Dave Fleet

JUNE 8, 2012

The crux: that the days of social media as an experiment are over – it’s time for a more mature approach to social media within companies in order for social media to be viewed as a sustainable communications and business function. Of course, not all companies are in the same situation.

Social Media 410

Social Media Strategy Company Course 410

Dave Fleet

APRIL 12, 2011

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers. Win-win.

Social CRM 379

Social CRM Cost Microsoft Issues 379

Dave Fleet

DECEMBER 6, 2010

Is your company ready to handle the crisis if an organization like Wikileaks decides to focus its attention on you? Community managers (whether internal or agency side) should be equipped with appropriate training and resources to respond to a situation should it occur… because one day, it might. What else would you add?

Case Study 401

Case Study Banking Issues Organization 401

Dave Fleet

FEBRUARY 16, 2016

I’ve spoken with team members and peers in Canada, and with senior colleagues across our global network. As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. One day after the U.S.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

FEBRUARY 2, 2011

Get specific: Follow your favourite leagues, teams, players, writers etc. Outbound job hunting – Follow executives at the companies you want to work for and keep your eyes open for job openings. Solve problems – Monitor for problems with your company’s customers, and solve them.

Twitter 419

Twitter How To Reputation Curation 419

Dave Fleet

APRIL 4, 2018

I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. Its roots back in the mid-2000s – and the early business use-cases – centred around building communities and solving problems. When social media first emerged, I found it absolutely compelling.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

AUGUST 12, 2010

It’s not just public relations involved in social media, but the C-Suite, Legal team, customer service and more. In crisis communications exercises in journalism school, we were taught to share only important and straight to the point facts with the public. Why, then, do we throw stones at companies and critique their responses?

Radian6 283

Radian6 Exercises Journal Social Media 283

Dave Fleet

FEBRUARY 11, 2013

More recently, he released a more focused look at the tensions facing companies who are looking at scaling their social media. I was recently asked about whether I had a preferred model for resourcing social media teams. One core team. This model eschews local market teams in favour of one centrally-led team.

Team 378

Team Organization Social Media Campaign 378

Dave Fleet

APRIL 4, 2018

I loved the idea that companies could use these new online technologies to anticipate and serve the needs of their customers. Its roots back in the mid-2000s – and the early business use-cases – centred around building communities and solving problems. When social media first emerged, I found it absolutely compelling.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. Social media lets you identify, create and tap into communities of like-minded people. Listen; engage; develop. However, this doesn’t happen organically overnight.

Campaign 417

Campaign Social Media Marketing Loyalty 417