Akamai Marketing

SEPTEMBER 13, 2011

Two of those words are “audience&# and “community.&# Without that team work and willingness to support one another, the result would be lackluster. The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Guess what?

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

NOVEMBER 1, 2011

As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. While there is some dispute in the PR community about AVE, it is still the most widely used. Social Media Metrics and ROI for You.

ROI 161

ROI Social Media CPC Metrics 161