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When Networking Falls Short, Your [Lack of] Success Will Follow

Techipedia: Tamar Weinberg

Without an understanding of your community and an understanding of the influencers , you’re destined for failure. George, a representative of a UK social media agency, emailed me last month to tell me to check out his company’s blog. You’re serving the community, not yourself. You need to work to see results.

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A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Releases are posted on their press release page (and in its RSS feed) and tweeted via @muckrack , which currently has 5k+ followers. Based on their press release page and RSS feed, since the service launched in late July they’ve distributed 51 press releases, a small number being their own. URL, so I tried using bit.ly

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. You can usually see the author’s name, Google+ profile page URL, number of users in Circles, job position, geographical location, introduction, etc. This is a guest post by Joel Harrison.

Google 193
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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Canonicalization and URL Structure. Rather than wasting your time rehashing this topic, I have written a handy guide that explains URL structure best practices in full. To summarize the article, there should only be one URL used to get to the homepage of your website. Bing’s equivalent is called “Submit URLs”.

NoFollow 198
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Spy on Your Facebook Competitors with HyperAlerts

Convince & Convert

The great thing about companies widely publishing APIs in this age of collaboration is that crafty third-parties can develop tools and features that the developers of the “mother ship&# forgot. Add the Facebook URL of any pages you want to monitor. Want to know whenever your competitors are being criticized by their community?

API 167
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Is the Bing Disavow Links Tool Worth All the Hype?

Techipedia: Tamar Weinberg

Use the Disavow Links tool to submit page, directory, or domain URLs that may contain links to your site that seem ‘unnatural’ or appear to be from spam or low quality sites. Put the URL of the website where you want to disallow the links that are pointing back to your site. Click on “Configure my Site”. Click on “Disavow Links”.

Tools 138
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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), community is uniquely prepared to solve. TrackBack URL for this entry: [link]. URL: Remember personal info? put aside the hype and talk about what problems the Enteprise 2.0 Save to del.icio.us. Conversation : Comments.