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How to work with social media agencies (and where teams always go wrong)

Sprout Social

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Agencies are very good at taking direction.

Team 125
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Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. But if you are a company who needs external help, how do you weed through this entirely new industry? Where to Start?

RFP 159
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How B2B influencer marketing will grow your brand

Sprout Social

Every member of a procurement team is more than just a professional—they’re people. Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

B2B 118
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Social Media RFP: Best Practices and a Free Template

Hootsuite

Learn what information you should include in a social media RFP to attract the best companies and proposals for your business. What is a social media RFP? RFP stands for “request for proposal.”. A social media RFP: outlines a specific project or need your business wants to address It. Company profile.

RFP 143
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4 ways to advance your agency with your social media strategy

Sprout Social

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Show your work and communicate what sets you apart.

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How To Hire A Marketing Agency

Twist Image

The brand should send a creative brief over and sit in as the agency team reviews the document and discusses initial strategies and areas that might be interesting to explore. I once heard an insurance company ask their agency to figure out who is the best at selling insurance online and beat them. It's a team effort.

RFI 101
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DigitalPR Chat #1 Content and KPIs

Proactive Report

A Tech company paid influencers to create and share content with their networks. Too many organizations and companies measure sales only. It’s so important for sales teams to contribute to # contentstrategy. A community of fans has value – they can serve other fans, but you have to quantify that support in $ terms.

Content 40