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The complete guide to create your employee advocacy content strategy

Sprout Social

To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Focus on relevant topics that will help your community approach common industry challenges. Behind-the-scenes/company culture content. Social media posts. Data reports.

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Do you need to own your community?

Jeff Esposito

A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on.

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How to Become a Successful Software Developer

BeingOptimist

Some want to work for established software development companies, start their own companies, or work as team members in the development of specific types of software. These include GitHub repositories and documentation. Join a Community of Software Engineers. Select a Programming Language. Build Projects.

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Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

Here’s what I said: Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies.

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

In this and similar scenarios, the employee would have otherwise “ relied on a central repository of all company’s experience that is located in one person’s head, or nowhere at all.”. Several companies responded to this story saying the platform was more “of a distraction” than a value driver. A Work in Progress.

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Social Media Is CRM

Social Media Network Marketing

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

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Instagram Does the Two Step - And Steps In It

Social Media Marketing

there seemed to be a bright future for this repository of images. This news was greeted with a collective yawn , The Verge went one further, noting that Twitter missed the point: " Instagram is winning because of the photo-centric community it has built. And it's about creating that community around the user base - as noted above.

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