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What Happens When the Mega Personal Brand Leaves the Company?

Direct Marketing Observations

The biggest reason is that we, the social media community lose our poster child/ case study of how one person with one tool/platform can transform how a company operates in the social media spectrum of customer service. What does the company do? Well guess what? It’s finally happened.

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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. Post this to Posterous.

Company 231
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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Guest Post by Lisa Holtorf and Dawn Buzynski.

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What is User-Generated Content? And Why is it Important?

Hootsuite

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Helps establish brand loyalty and grows community. UGC also opens up conversations between a brand and consumer, and this level of brand interaction helps build and grow an engaged community.

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New Social Media Terms That You Need To Know In 2022

SocMed Sean

Though, the communities across social media have created many more words to go into their own, online language that has been crafted across the years. The term can also be used to reference a representative for a company. This saying is most often used when the poster is looking to find a person of interest, or to purchase an item.

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Q4 Social Media Updates

Ignite Social Media

LinkedIn has redesigned business pages to improve the experience for their communities. Additionally, companies now have the ability to re-share employee’s posts , which can ultimately help with recruitment and positive conversations around the brand. Facebook Tests Keyword Blocking.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

But Reddit isn’t the best place for every company. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Every thread has an OP (original poster) who started it. Reddit is all about fostering community by encouraging users (a.k.a. What is Reddit? How does Reddit work?

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