Waxing UnLyrical

JANUARY 24, 2019

I was forced to “rethink” my own life purpose 16 years ago when I sought help from an executive coach at a time when I was depressed in the wake of 9/11, and exhausted from building my PR agency, caring for a sick husband who had been valiantly battling a brain tumor and fulfilling myriad obligations to professional and civic organizations.

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Waxing UnLyrical

JUNE 14, 2018

Most organizations expect you to be productive and can potentially create unnecessary stress. You are worthy of a raise if your work has helped the company gain a return on investment. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Work Smarter, Not Harder.

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Tips Skills Creative Commons Resources 178

Waxing UnLyrical

APRIL 9, 2020

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. I’ve been working virtually, at least in part, since 2006. I hope to see you there!

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Eventful How To Energy Training 334

Waxing UnLyrical

MAY 10, 2018

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Uplift Studios overall communication strategy is risky. Since we’ve worked up an appetite, let’s consider nutrition companies.

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Brands Apparel Creative Commons Consultant 183

Waxing UnLyrical

NOVEMBER 2, 2017

As guest moderator, I chatted with Angie about how she started in measurement, what some of the biggest barriers to proper measurement are, and what the PR measurement community can learn about gender bias from the advertising measurement community. abxindex only company who could test 25K ads #measurepr. link] #measurepr.

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Research Advertising Questions Communities 193

Waxing UnLyrical

JANUARY 4, 2012

One that is important to the nonprofit community is the.ngo domain (pretty obvious why, right?). So it’s equally important that the right organization be chosen to run this new domain. Under the management of PIR, the.nog domain will only be available to nonprofit organizations. Why you should do this.

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Organization Communities Buy Groups 174

Waxing UnLyrical

MARCH 25, 2013

And that is they recognize and support their brand evangelists organically. Two years ago when the Midwest had a massive heat wave, and the company had trouble keeping up with demand, plenty of cups of yogurt were spoiled in transit or at the store. They do something I always say is more important than marketing. Great product.

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Travel Price Consultant B2B 254

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

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Waxing UnLyrical

DECEMBER 23, 2011

One that is important to the nonprofit community is the.ngo domain (pretty obvious why, right?). So it’s equally important that the right organization be chosen to run this new domain. Under the management of PIR, the.nog domain will only be available to nonprofit organizations. Why you should do this.

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Organization Communities Buy Groups 165

Waxing UnLyrical

JANUARY 8, 2013

I was surprised to get a Facebook request from my company ( Six Degrees PR ) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step up to connect and engage with its employees through a private Facebook Page – this was quite a surprise to me. Case in point: me.

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Yammer Facebook Travel Engagement 262

Waxing UnLyrical

JUNE 21, 2013

So instead, I thought I’d write about how I think you can use Twitter for PR, be they your own (personal, say if you’re a business owner also wearing your own PR hat) or your clients’/organizations’ public relations efforts. A lot of companies still only share their own content on Twitter.

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

APRIL 3, 2012

As organizations all over the globe try to use smart moves to attract and retain customers, the recent and ongoing turbulence in the global economy has only intensified this need. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community.

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Flash Mob Smart Phone iPhone Hashtag 218

Waxing UnLyrical

APRIL 15, 2013

Public relations is just that…relations with the public (aka “human beings”) who have a vested interest in what our client or organization is doing. Impersonally delivered electronic communication isn’t going to cut it. Communicators today must understand the dynamics of interpersonal relationships.

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Banking Flickr Organization LinkedIn 240

Waxing UnLyrical

FEBRUARY 22, 2016

Why: “One of the biggest issues, especially for larger organizations with multiple agencies working for them, is the lack of a centralized strategy,” says Daniel Yeo as he illustrates how you can overcome barriers to collaboration. How to Simplify SEO, PR, and Social Collaboration. 4 Ways To Put a Little Love In Your PR.

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Waxing UnLyrical

JANUARY 10, 2012

If you work as a social media manager or online community manager you see these all the time … negative comments. Most customers who complain online don’t want to hurt your company. It will only reflect poorly on you and your organization. Guest post by Yvette Pistorio. The best tip I can give: don’t take them personally.

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Comments Social Media Construction Social Media Management 214

Waxing UnLyrical

DECEMBER 12, 2011

It’s because of those things that business owners need to build their own cheerleading squads , their own communities. Business owners join organizations, begin to participate, and meet people who can offer support and advice. a company of one. Maybe they catch but don’t propel the business owner back into the air.

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Communities Team Meeting Study 215

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

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Consultant Collaboration Skills Organization 100

Waxing UnLyrical

MAY 17, 2013

When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. Why: Brian Vickery shares a terrible customer service experience that illustrates why customer service needs to be ingrained in every employee, and at every level, of any organization. Based in the Washington, D.C.,

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Wikimedia Loyalty Consultant Resources 192

Waxing UnLyrical

MARCH 15, 2011

And what if this organization ran as a 501(c)3 nonprofit but didn’t require additional grant funding ? About three weeks ago, I took a short-term gig as the Media Coordinator for the program, and have helped garner attention from DC’s media and blogger community. Have contacts at large companies? Attracted affinity partnerships.

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Social Media Project Flickr Eventful 195

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. ” In her mind, it appears to mean succeeding at a Fortune 500 company. Some of them have even taken companies from bankruptcy in early 2008 to billing $500K in 2012.

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Yahoo Widget Flickr Social Media Management 250

Waxing UnLyrical

FEBRUARY 17, 2015

Why: “Leaders who can’t be trusted, or who fail to build trust ultimately lead organizations that make mistakes and misbehave,” says James Lukaszewski in this PRSA post that discusses how disclosure and candor impact trust. Company Reputation Management With Social Media. Reputation Management: How The Professionals Do It.

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Reputation Consultant Flickr Publishing 100

Waxing UnLyrical

AUGUST 24, 2015

Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

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Metrics Social Media B2B Consultant 100

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? Content Marketing: Without Community, It’s Only Half the Equation. Have a look-see.

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Insurance Consultant Reputation Industry 100

Waxing UnLyrical

JULY 8, 2013

Why: A great free PR Resource Kit by Cision (full disclosure: client, this year I’m organizing and hosting several media panels for them), that provides resources to improve your content as well as a Q&A with media pros in NYC. Behind the Story: Q&A with the Media, presented by Cision. How To Get Leads With Content Marketing.

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Content Resources Consultant Flickr 205

Waxing UnLyrical

SEPTEMBER 14, 2015

If company leaders ignore this fact, then failing to plan could be a plan for failure,” writes Lindsey Perkins Wade. Why: “Many disasters are foreseeable, and organizations can benefit from the collective wisdom of other organizations that have survived disasters,” wrote David M. Business Survival Skills.

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Small Business Consultant Journal Statistics 100

Waxing UnLyrical

AUGUST 26, 2011

But I guarantee you that when it comes to working on projects in her chosen field – as her company website puts it, “communication about the Earth and its people&# – Donna is at the top of the list, or pretty close to it, when clients are wondering whom to call. There are many, many people like Donna.

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Film Klout Policies Reputation 227

Waxing UnLyrical

JUNE 20, 2016

Why: “Your company’s social media presence and strategy should never be treated as busy work, or an experimental project,” writes Gini Dietrich as she tells us why “it’s time for it to graduate from the intern room to the bullpen of marketing and communications at your organization.”

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SMS Retail Banking ROI 105

Waxing UnLyrical

JULY 24, 2015

In it, Ancita details how TfS’ quick response via social channels not only defused the situation with the passenger, but also allowed the company enough time to prepare responses for mainstream media inquiries. The organization with whom I did an emergency consult yesterday? . ” Then (!), Silence can be golden.

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Consultant Case Study Course Conference 100

Waxing UnLyrical

JULY 19, 2013

Now, the background , as my friend explained in more detail, is this: The professional contact is someone senior at an organization which could very well end up being my friend’s “dream employer.” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Social Media How To Consultant Flickr 204

Waxing UnLyrical

FEBRUARY 20, 2013

” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

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Reputation Consultant News Flickr 273

Waxing UnLyrical

JULY 15, 2015

The first is the role of influence in communications today. The second is the critical need for the communicator to have influence among key decision-makers in her or his organization. How can they possibly hope that they, and their departments, are communicating effectively as possible on their organization’s behalf?

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CPC Skills Influencer Organization 100

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C3 (Content) Weidert Group Case Study: Fisher Tank Company.

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Case Study Study Training Collaboration 100

Waxing UnLyrical

APRIL 11, 2012

This kind of thing shouldn’t happen to an organization like that, right? Take the time to develop a crisis communications plan. How your company behaves in a crisis can/will determine how the public responds to its leadership & services in the days and weeks that follow, making or breaking your bottom-line in the process.

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Training Journal Flickr Loyalty 177

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Companies must protect their reputation in light of rumors, especially those that are defamatory.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

MAY 27, 2015

A thought leader could be an individual or even a company that is thought of as the go-to authority in their specialized field. It understood, decades ago, that something powerful was on the horizon; long before buying organic was cool, or even a “thing.” The company continues to celebrate success. Steve Jobs. Ring a bell?

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Buy Flickr Apple Authentication 100

Waxing UnLyrical

JUNE 21, 2018

At the same time, the business climate has put increasing importance on the way company culture informs company success. The very first step is to get your own employees fully bought-in to the vision and purpose of your company. Inspired employees are more likely to want to be part of movement in the organization.

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Authentication Brands How To Review 125

Waxing UnLyrical

MARCH 18, 2013

Use “Twitter speak” in your bio, such as other Twitter handles to refer to organizations and appropriate hashtags. If nothing else, use your LinkedIn profile; else your personal website or blog or, if a business account, to your company’s preferred URL. Fill out your 160-character bio. < tweet this > 6.

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Tips Twitter Avatar Real Estate 277