Social Media Strategery

NOVEMBER 30, 2012

Then why do organizations continue to hire social media specialists, managers, and coordinators, but then handcuff them with outdated policies, processes, and technology? These gurus, ninjas, strategists, and rockstars often come into this new organization with high expectations ("oh, you're the new social guy?

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Social Media Management Social Media Organization Skills 118

Social Media Strategery

JANUARY 5, 2012

I particularly like it because it illustrates the period many organizations find themselves in when trying to integrate social media internally. Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. It doesn't work like that.

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Collaboration Wiki Yammer Policies 139

Social Media Strategery

JULY 18, 2012

I then read " Enterprise Social Networks, Performance Reviews, and Company Culture ," on the Social Media Club DC blog that rightfully (and thankfully!) Communities don’t work like that. Maybe they truly believe they're helping these organizations filter out unnecessary content and focus on what and who matters.

Klout 124

Klout Influencer Collaboration Social Networking 124

Social Media Strategery

MARCH 3, 2011

note: Neither my company or I have any financial interest in Inigral or the Schools App - I am writing this solely from the perspective of an SMCEDU Advisory Board member]. Can you give me an overview of the advantages that the Schools App provides over the self-organization that typically occurs? Below is our Q&A. That’s great.

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Education Class Groups Groups 130

Social Media Strategery

JANUARY 20, 2014

Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week. Paid ads and sponsored content will help drive the “organic” reach of your other content. billion industry.

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Social Media Compete Cost Syndication 104

Social Media Strategery

APRIL 23, 2012

About making the public think your product is the best or that your company is awesome. Public Relations is about – you guessed it – building and maintaining relationships with the public, the very public buying your products, walking into your stores, writing about your company, and telling their friends about their experiences.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

DECEMBER 7, 2011

Chartered in 1947, PRSA is the world’s largest and foremost organization of public relations professionals and boasts a community of more than 21,000 members across the U.S. So to have the ways in which organizations and their publics relate to one another. Technology has changed a lot over the last 30 years.

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Press Release How To Organization Collaboration 125

Social Media Strategery

AUGUST 8, 2010

Development , Social Media Who leads your organization’s social media initiatives? Adding “social media&# to that junior public affairs officer’s job description isn’t suddenly going to turn your organization into the next Zappo’s. Remember, social media is driven by the person, not the position.

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Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

NOVEMBER 8, 2010

These are questions that every executive should already have answers to as most organizations are already set up this way. Welcome to the world of Community Managers, New Media Directors, Chief Community Officers, and Chief Social Media Strategists. If you’re on vacation, who picks up where you left off?

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Team Social Media Activities Training 101

Social Media Strategery

JUNE 21, 2009

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. Enable open and transparent communication! Enable open and transparent communication! Cure cancer!

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Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

FEBRUARY 9, 2010

Development Social Media Try Looking Outside to Solve the Problems Inside Tue, Feb 9, 2010 Best Practices , Social Media Quick – who recently said this in reference to his organization’s social media efforts? and social media communities have been telling our bosses and clients for years now? Sound familiar? discussion.

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Gov 2.0 Organization Sports Forums 94

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. A recovery.gov for private enterprise?

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Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. Senior leaders can lose total control of their organization if they don’t listen to these voices.

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Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

AUGUST 26, 2010

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. Common Ground – you become a member of the community instead of the guy behind the curtain making changes willy-nilly. Notice anything?

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Gov 2.0 Tools Wiki Sharepoint 117

Social Media Strategery

MARCH 11, 2012

For one, I never expected to still feel challenged after so long with one company; I never expected to have even half the opportunities that I’ve had here; I never expected to enjoy working hand in hand with our clients as much as I did; and most of all, I never expected to love working with the people here so much. What happened?

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

DECEMBER 13, 2008

We’re already seeing it with Intellipedia , with change.gov , with the TSA’s blog – within virtually every government organization, social media is at least being discussed. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

JANUARY 27, 2010

community, congratulate those of us on new career moves, and help connect potential candidates to new positions too. Analysts assist in coordinating, planning and facilitating joint meetings of Academy staff, our Panel members and client organizations. Maintains and executes organization’s social media strategy.

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Social Media Strategery

MAY 12, 2010

This “light bulb” discovery led me to the second step in my social media adventure—creating a program that would do the same thing for others on a massive scale (20,000+ employee company). And lastly, what’s the next step to scaling this program to a massive organization? We needed a reverse mentoring program. For the mentees?

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

FEBRUARY 18, 2010

So, for those who maybe might not be ready for social media, here are eight things you can do now that can help your organization become more open, and none involve social media: Update the content on your website a few times a week - And not just with more PDF downloads. Highlight an interesting article or link. .&#

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

DECEMBER 18, 2012

As your grassroots community takes the next step to becoming an official one, what challenges will you face? Organizations that were loathe to spend any money on something as “soft” as collaboration are now spending millions to create robust internal communities on their Intranets. Dance with the one that brung ya.

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Yammer Communities Collaboration Microblogging 116

Social Media Strategery

MAY 19, 2010

When was the last time you just sat down and thought about your project/organization/contract/initiative and wondered? I had a great conversation recently with one the senior leaders at my company and he told me that’s the one thing that separates the good from the great. About the long-term strategy?

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Gov 2.0 Project Web 2.0 Meeting 79

Social Media Strategery

SEPTEMBER 30, 2008

The theory that everyone’s information had to be safeguarded from others’ nefarious schemes within their own organization dominated the traditional Intranet culture. Intelligence Community – not the general public. I hate to see this mindset continue, especially with social media applications behind the firewall.

Gov 2.0 50

Gov 2.0 Wiki Wikipedia Web 2.0 50

Social Media Strategery

DECEMBER 22, 2008

Here’s the thing – unless your organization is ready for transparency and authenticity, and has instilled a culture of sharing, you’re going to have a lot of trouble successfully spreading social media. And even if your organization is ready for the tools, it may very well not be ready for what those tools will bring.

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Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

OCTOBER 12, 2008

I’ve worked with clients from across the government who are all seeing social media succeed in helping organizations communicate, collaborate, and share information better than they ever have. Or, should it also be open to other agencies like the FAA or other members of the Intel Community? Where you draw the line?

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

NOVEMBER 13, 2009

Using Facebook to organize your local PRSSA chapter is very different from using Facebook to invite your friends to a kegger. DO be ready to walk me through the steps you might take if I told you that I the CEO of a company and I wanted to start a blog. guest health internal leadership OReilly opengov organization Personal pr Prof.

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Social Media Strategery

FEBRUARY 1, 2009

To do this, they have to understand that a blog isn’t just a way for them to communicate better with their employees. They have to understand that a blog is about creating a culture of open and honest dialogue within their organization. They have to understand the bigger picture. guys&# handle that.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Social Media Strategery

FEBRUARY 25, 2008

It’s great that there’s a vibrant community of these experts (check my blogroll on the right for a list of these experts, all much more established than I) actively sharing ideas and experiences. I think I bring a unique perspective on the challenges that government agencies face in bringing social media to their organization.

Gov 2.0 50

Gov 2.0 WordPress Resources Wiki 50

Social Media Strategery

APRIL 26, 2009

Members of GovLoop organize tweetups and attend Social Media Club events Government agencies hires web programmers by the truckload to create websites Government agencies are creating entire teams dedicated to social media It’s easy to get so caught up in the world of President Obama’s Government 2.0

Gov 2.0 93

Gov 2.0 Social Media Conference Social Networking 93

Social Media Strategery

JANUARY 17, 2009

It’s about the group of people who self-organize a Government 2.0 Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is. It’s about the guy who convinces his administrator to do a press conference on Twitter.

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Social Media Strategery

JANUARY 26, 2009

Our first group is the Junior Employee - For junior employees - “Yeah, that’s great that I can start a blog that everyone in the organization can read, but what will I say? Show them how they can use their organization’s internal blogs, wiki, bookmarks, etc. What if I disagree with something that my manager says?

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. guest health internal leadership OReilly opengov organization Personal pr Prof.

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Education Social Media Gov 2.0 Class 135

Social Media Strategery

NOVEMBER 20, 2009

&# Their response ranged from the dismissive – “why would we have a class on learning to Twitter – only old people use it anyway?&# – to the inquisitive – “it’d be great if we could learn more about how these tools are being used by companies so we’d know before we got hired.&# The Whole. :

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. guest health internal leadership OReilly opengov organization Personal pr Prof. Government 2.0

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

APRIL 1, 2009

Club did this past weekend in organizing the inaugural Government 2.0 I saw very senior government employees chatting it up with very junior consultants, employees from two different companies sharing time on a panel session, and groups of consultant/government folks hashing out a solution to a problem one of them was having.

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Gov 2.0 Wiki Conference Hashtag 92

Social Media Strategery

MAY 26, 2010

Highlight the work of someone who works with you, someone who has helped get you to where you are today. #bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 Facebook firewall gov20 government government 2.0

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Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

DECEMBER 30, 2008

I want to be the leader within my organization in getting folks to use email less and our internal collaboration platforms more. In 2009, I want to do more to illustrate the “What’s in it for me&# to our everyone at my company, especially our managers. I’m curious to hear what your social media resolutions are.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

OCTOBER 27, 2009

community (it’s not all that hard!): If you suddenly start promoting another organization’s wares, disclose that you have a relationship of some sort with them. Just because you’ve helped one organization use social media doesn’t mean that the next one is going to work the same way.

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Gov 2.0 Consultant Social Media How To 94