Jeff Esposito
JUNE 19, 2013
When I started my career in social media and community management, I was a bit intimidated and nervous. One of my former bosses suggested that I check out the Community Roundtable – that was 2008 – and I was happy to check out the information that Jim Storer and Rachel Happe were producing. The myth of the 90-9-1 rule is demystified.
Jeff Esposito
JANUARY 8, 2014
The change triggered a lot of negative blog posts in the social media and community management communities. However, after digesting the changes, talking to peers in agencies and other brands, and looking at my company’s page performance, I took a breath and smiled a bit, decided we’d be fine. Less can be More.
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Jeff Esposito
JULY 12, 2012
Yesterday I had the opportunity to speak to a handful of Boston-based nonprofit organizations on using social media. While giving the presentation, I realized that the messaging applies to more than the NPO community. Once you have that, head over to the social side and plan out how you’ll grow a community from there.
Jeff Esposito
AUGUST 1, 2011
Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. On July 28, I arrived at the discreet offices near Yawkey Way and was shuttled into a conference room with 10 other members of the Sox Twitter community.
Jeff Esposito
JULY 18, 2012
The main reason for this is that these CEOs of these companies get paid boatloads of money to care about things that impact their bottom lines and dividends for shareholders, not communicating with folks 140 characters at a time. Sure CEOs should know what is going on within their company and marketing or communications department.
Jeff Esposito
APRIL 17, 2012
This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. There’s a lot that LinkedIn can do for individuals or an organization in terms of sharing, highlighting, promoting and engaging. What makes it ‘social?’”.
Jeff Esposito
DECEMBER 8, 2010
If companies were aware of the space, it was often from a communications perspective. Fast forward to today and the space is littered with case studies of company X, Y or Z making some serious coin off their community. Marketers are chomping at the bit to gain ownership or decision rights within the space.
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