Dave Fleet

DECEMBER 31, 2011

So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Over the last couple of years, we’ve seen a slow maturation in the way companies develop their objectives for social media. My hope is that this will continue in 2012. More effective measurement.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

DECEMBER 6, 2010

Is your company ready to handle the crisis if an organization like Wikileaks decides to focus its attention on you? The list of organizations getting blindsided by online attacks is growing ever longer. Dust off your crisis communications plan. Unearth your crisis communications plan. Assume it’s coming.

Case Study 401

Case Study Banking Issues Organization 401

Dave Fleet

JUNE 4, 2014

Communities form post-purchase, but most marketers are focused pre-purchase. When you force a community to act as a new acquisition channel in that way, you dilute the community. That means: On-channel content – both planned and real-time – should focus on the community of people who are generally existing customers.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Dave Fleet

DECEMBER 4, 2017

It has changed the way companies communicate, the way they operate, and the way they connect with people. Suddenly people were connected to each other in seemingly intimate ways and early adopters found a sense of community amongst fellow adoptees. Say goodbye to the honest campfire circle.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

APRIL 14, 2011

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits. Leverage community for first tier marketing and support. What do you think of all of this?

How To 321

How To System Social Media Management Trends 321

Dave Fleet

FEBRUARY 11, 2013

As social media continues to establish itself as a bona fide communications function and as companies continue to increase the scale of their social media programs, they’re running into a new set of problems. How do you translate a high-engagement approach to community management when you’re dealing with millions of fans?

Social Media 250

Social Media Influencer Team Campaign 250

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Companies have re-focused on their own digital properties.

Mobile 105

Mobile Trends Loyalty Compete 105

Dave Fleet

AUGUST 30, 2010

“In too many cases, the “best practices&# espoused by digital agencies are less about “serving the community&# and more about driving a rush of new fans, without much thought re: how to keep those fans engaged on a LONG-TERM basis.&# — Todd Defren. Have you seen this pattern, in your organization or with clients?

Social Media 399

Social Media Patterns Campaign Engagement 399

Dave Fleet

JULY 26, 2010

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. Online Communications Policy.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

FEBRUARY 2, 2011

Organize meetups – Found yourself with some time on your hands? Outbound job hunting – Follow executives at the companies you want to work for and keep your eyes open for job openings. Solve problems – Monitor for problems with your company’s customers, and solve them. See who else is around.

Twitter 419

Twitter How To Reputation Curation 419

Dave Fleet

FEBRUARY 2, 2012

While trust in business as an institution remained steady, business is not meeting the public’s expectations when it comes to building trust in companies. So what do this year’s results mean for companies in Canada, and those using social media in particular? CEOs are now the least credible spokespeople in Canada.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

NOVEMBER 14, 2016

writing services company reviews If you’re a significant career hunter, seeking occupation which will take you somewhere, I consider these suggestions must be beneficial to you personally personally. The significant relief organizations are typically the very first to soar to activity, and they’ll advertise what’s needed.

Insurance 150

Insurance Notification Policies Influencer 150

Dave Fleet

NOVEMBER 14, 2016

writing services company reviews If you’re a significant career hunter, seeking occupation which will take you somewhere, I consider these suggestions must be beneficial to you personally personally. The significant relief organizations are typically the very first to soar to activity, and they’ll advertise what’s needed.

Insurance 150

Insurance Notification Policies Influencer 150

Dave Fleet

FEBRUARY 7, 2011

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Fast Company: UFC and Its Gang of 4.6 Facebook as a battleground. Social media and the end of gender.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. This has three big implications: Self-identified audience – if people are talking about your company or brand, they’re doing the equivalent of raising their hand as people who care.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

FEBRUARY 11, 2013

One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? Jeremiah Owyang , in particular, wrote about this some time back from a functional perspective; this provides a good starting point but didn’t consider the geographic and cultural challenges of a global organization.

Team 378

Team Organization Social Media Campaign 378

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. Social media lets you identify, create and tap into communities of like-minded people. However, this doesn’t happen organically overnight. Listen; engage; develop.

Campaign 417

Campaign Social Media Marketing Loyalty 417