Akamai Marketing

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The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. While this seems like a no-brainer, you’d be surprised by how often companies who want to utilize social media choose someone to head the effort who never uses social media, or who use it rarely. . I’ve really been thinking about this lately. Why was this?

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. But before we get started: what exactly is a Wikibrand? Wikibrands even spends a chapter on personal brand development.

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Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

” Doing it organically. 01 second to sniff out people who have created a community and people who have bought one. Community social media Transparency Twitter Vent advice automation personal branding' Tweet “How can I get Twitter followers fast?” It’s so… Boring. Time Consuming. Are you serious?!

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Social Media During Emergencies

Akamai Marketing

If a community-based hashtag already exists as is the case with #hitsunami, then consider using that hashtag. Utility companies need to get in on the action: Regardless of what type of utility, TV, Gas, Electricity, Telecommunications, updates on preparation and their own emergency steps should be incorporated as well.