Buzz Marketing for Technology

JUNE 27, 2008

online communities. Social Enterprise: Interview with 7thFloor Magazine. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Confluence.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. By highlighting the experience of traveling in Australia they created a community of both those who had been there and those who aspired to visit. Stuart Weitzman.

Campaign 43

Campaign UGC Content Tourism 43

Writtent Blog

MARCH 10, 2014

Pace: Four Seasons Magazine. Hotel chain The Four Season’s clientele are a uniquely urbane and well-traveled bunch, which is why just any content wouldn’t do. The average individual who frequents the Four Seasons has been around the globe a time or two, which is why their cutting-edge travel editorial drove such remarkable results.

Content 85

Content Marketing Energy Case Study 85

Convince & Convert

FEBRUARY 3, 2016

Phil is a 30-something male interested in data science who enjoys city life and travels occasionally. Here is how Fitbit’s audience breaks out: The visualization above shows the communities within the Fitbit audience. This allows us to understand each community in the context of their interests. Healthcare.

Content 60

Content How To Marketing Case Study 60

Sprout Social

DECEMBER 15, 2016

If you’re looking for a good travel read this holiday season, these are all fantastic choices. About the Author: Jon Gertner is an editor and technology writer at Fast Company magazine. Previously, he worked as a science, business, and economics writer at New York Times Magazine. Our Engineering Picks.

Team 40

Team Engineering Software Handbook 40

Buzz Marketing for Technology

JULY 24, 2008

Continue your discussions at Lifehack Community. Today: Danny Bader of the David Allen Company. Lifehack Live for May 26: Susan Sabo on Travel. Web Designer Company: Opera Software. Web Designer Company: Opera Software. Web Designer Company: Opera Software. Communication. Free Magazine Subscriptions.

Products 276

Products Journal Software Exercises 276

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

JULY 22, 2008

fluency -- our ability to function socially in the modern complex world, to be of use socially to others in our communities. This could show what people value in others in their networks/communities, and what they offer, and how that effects both their popularity and the strength of the community as a whole. Tajikistan Travels.

How To 100

How To Compete Skills Directory 100

Buzz Marketing for Technology

JULY 24, 2008

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

Technorati 100

Technorati Aggregator Resources Report 100

Diva Marketing Blog

MARCH 19, 2009

Auntie" Melanie Notkin , founder of the innovative community for aunts, SavvyAuntie and Scott Monty , Global Digital Communications Ford Motor , discuss the impact accepting money or products/services can have on social credibility. Find Melanie at Twitter Blog SavvyAuntie and of course on the SavvyAuntie Community.

Conversation 45

Conversation Social Media Automotive Authentication 45

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Why do consumers now have great and collective power to, well, dictate what companies do?

Social Media 105

Social Media Marketing Digg MySpace 105

Buzz Marketing for Technology

JUNE 25, 2008

From building business to getting a straight answer, social networking sites offer up a wide-ranging community. Friese found LinkedIn helped her get in the doors of companies she wanted to participate in TalentEgg. ?I share photos and exchange messages with friends, and create communities focused on shared interests.

Small Business 100

Small Business Plaxo Real Estate MySpace 100

ProBlogger

APRIL 6, 2011

Within 2 years, I was hosting the main hip hop radio show in Sydney, Australia, and started publishing the first full color hip-hop magazine in the southern hemisphere: Stealth Magazine. Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. How to P.A.C.K. How can you make money?

Blogger 42

Blogger Brands Survey Cost 42

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Diva Marketing Blog

MAY 19, 2009

Susan Getgood Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. Prior to founding GetGood Strategic Marketing, Susan was Senior Vice President of Marketing at Internet software company SurfControl.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Buzz Marketing for Technology

JULY 24, 2008

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Zimmerman, A., Nathan Bos. Applied Physics Laboratory. Johns Hopkins.

Communities 180

Communities Sample Samples Project 180

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Give them a reason to want to communicate.

Facebook 279

Facebook How To Marketing URL 279

Bare Feet Studios

JUNE 7, 2009

I personally logged over 200 hours of my time producing the event – 100% volunteer for this community service. Indeed, I think companies that can capitalize on the power of GFNs will gain the strongest competitive advantages that the Internet has to offer. It’s a lot of work for a group of volunteers.

Social Media 40

Social Media Tourism Blogger Upcoming 40

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. As with this year, we will be asking our community to nominate their favorite leaders in this field. Meghan Biro.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Later

APRIL 10, 2019

According to influencer marketing company Linqia reports in 2019: 39% of marketers surveyed with a digital marketing budget above $500,000 plan to increase their influencer marketing budget. Travel and lifestyle blogger, Christina Galbato (@christinagalbato) (223k followers) shared with Later that she charges a rate of $2.2K

Cost 84

Cost Influencer Instagram Travel 84

Justin Levy

JULY 6, 2010

Magazines : I subscribe to a healthy number of magazines (affiliate links): Fast Company , Inc. Also, besides the magazines that I already subscribe to, occasionally I pick up another magazine based on an interesting article or feature. Your Consumption of Information Your consumption of information may vary.

RSS 216

RSS Overview Journal News 216

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). Though the “what” to communicate remains constant, the “how” to communicate is constantly changing. Multimedia & crisp communication.

Press Release 100

Press Release Trends Blogger Eventful 100

Pixlee

AUGUST 4, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” I got my degree in Mass Communication & Media. They are a global design publication company so they cover everything from architecture to tech.

Film 52

Film Communities Project Instagram 52

Viper Chill

AUGUST 28, 2012

The difference is that it may be a lot harder, and take a while longer, to find those 5,000 people and introduce them to your community. Would you see anything about the industry on a magazine stand. It started as the incredibly true adventures of myself and my husband travelling the canals and bringing up two very young children.

Adsense 77

Adsense How To Forums Sites 77

Later

SEPTEMBER 18, 2020

UGC is short for user-generated content and not only is it a great way to fill your feed with community-made content, but it’s a surefire way to attract new followers, make sales, and convert your existing audience into customers. We recommend creating a branded hashtag for your company. View this post on Instagram. for example.

Social Media 97

Social Media Strategy Content UGC 97

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. Agencies need to advocate for cooperation and help make it happen.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Hootsuite

JULY 8, 2019

For instance, curator Kimberly Rose Drew travelled to Milan for a takeover with Prada: View this post on Instagram. Look at what other companies they’ve worked with in the past. A post shared by Little, Brown and Company (@littlebrown) on May 19, 2019 at 7:35am PDT. Perfect alignment between the host and the company.

Hosting 111

Hosting Instagram How To Hashtag 111

Kikolani

NOVEMBER 29, 2010

She has written for major sites like Mashable and Smashing Magazine as well as published the book Internet Famous: A Practical Guide to Becoming an Online Celebrity. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad.

Blogger 168

Blogger SEO Consultant WordPress 168

Buzz Marketing for Technology

JUNE 27, 2008

Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. A number of large web development discussion communities host contest areas, including NamePros , v7 Network , and Webmaster Talk. 22 Comments. Graphic Design.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Buzz Marketing for Technology

JUNE 27, 2008

The community of del.icio.us Travel planning. Continue your discussions at Lifehack Community. Today: Danny Bader of the David Allen Company. Lifehack Live for May 26: Susan Sabo on Travel. Web Designer Company: Opera Software. Web Designer Company: Opera Software. Communication. Del.icio.us

Social Bookmarking 235

Social Bookmarking Delicious Google Reader RSS 235

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. 40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. More than 80% of U.S.

Tools 201

Tools Twitter Tips B2B 201

Techipedia: Tamar Weinberg

JULY 29, 2010

After all, hourly consulting fees are typically much more costly than a “free lunch&# plus the travel time it took to meet up. Almost everything everyone does in the business world, be it a regular transaction, tourism, or travel, has some financial element to it. Money makes the world go round.

Products 267

Products Consultant Price Social Media 267

Hootsuite

JULY 9, 2019

Are you in an industry dominated by a third-party review site (like TripAdvisor for travel, or Yelp for food and beverage)? Monday.com is another company that makes extensive use of customer testimonials. For example, fans of luggage company Away use #travelaway in their posts: View this post on Instagram. Provide reminders.

Strategy 111

Strategy How To Marketing Review 111

Webbiquity SMM

JANUARY 10, 2011

Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B.

Facebook 210

Facebook B2B Privacy MySpace 210

Rebekah Radice

OCTOBER 26, 2015

Today I’m going to share with you 11 ways to immediately gain traction on Twitter and grow a thriving community. your hometown, niche, industry or company name). Staying focused on your niche will make it easy for you to build a community centered around similar interests. Follow people that your influencers follow.

Twitter 114

Twitter How To Hashtag Curation 114

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words. Smashing Magazine ), among other things. Bloggers who focus on a niche and tackle it are highly respected among their peers and within their communities. Read a lot. Search marketing?

Blogosphere 278

Blogosphere Blogger Comments Tips 278