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Public Relations becomes Community Relations – Social Media

Laurel Papworth

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. Well, what if you manage PR for a cosmetic company? How does it work?

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Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Social media engagement is a critical indicator of health for community-driven brands. Source Authentic, Community-driven Posts. Morphe Brushes showcases community posts from their top influencers and everyday customers on their social posts to create authentic connections with their audience. And it’s working.

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The Secret of Marketing With Women - From The 19th To The 21st Century

Diva Marketing Blog

Take a look at ad for Mellie's Food which came from Scribner's Magazine December, 1897. An added bonus from Mellie is their offer of a free sample. . Write to us (a postal will do) and we will send you a sample of Mellin's Food free of expense. Doliber-Goodale Company , Boston, MA. Rhea Elizabeth Dobbrow. . Alton, R.I. .

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. This makes you a valuable community member and builds awareness. These stories add credibility to your company and help you get more customers.

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Dataset and Sampling Methods. Dataset and Sampling Methods. Zimmerman, A., Nathan Bos.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Like Sonny divorcing Cher (or was it the other way around?)

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9 Creative Ways to Improve Your Brand Awareness

Hootsuite

You don’t need to reach the level of these behemoths to benefit from brand awareness, but there’s a lot you can model in the way these companies have built their brands. All three brands are owned by the same company, but each targets a different demographic, with a social aesthetic to match. Contribute to your community.

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