Proactive Report

FEBRUARY 27, 2021

The consequences of counterfeiting include: 1. Damaging the reputation of marketers. There are many cases where the marketing companies are banned from the view that they are using plagiarism in their content marketing. Destroyed academic reputation. 2. Down in the professionalism. Conclusion.

Reputation 52

Reputation Issues Journal Engineering 52

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

Social Media 162

Social Media Flipboard Journal comScore 162

Laurel Papworth

NOVEMBER 3, 2022

So for companies and corporates, when we talk about amortisation of the intangibles, we’re protecting brand assets, brand reputation. What happens to an oil company’s reputation if there’s an oil spill in the Galapagos? It will be interesting to see how we re-imagine value. [00:02:23.440]

Real Estate 59

Real Estate Virtual World Crowdsourcing Collaboration 59

Lucy Hall

SEPTEMBER 29, 2016

It’s easy to suffer from ‘brand bias’ and try to defend your company by covering it up or appropriating blame elsewhere. Hannah Rainford adds: 'It’s wise to prepare replies to potential queries in advance so that your community manager can respond quickly and appropriately. A version of this article was published in SME Magazine.

Social Media 60

Social Media Content Social Media Management Guidelines 60

Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. Probably because companies are getting past the “why should we care?&# The challenge is not that Facebook and other social networking sites are underpricing advertising, it’s that the context is different in online communities.

Social Networking 98

Social Networking Advertising comScore CPM 98

Webbiquity SMM

FEBRUARY 28, 2011

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155

List Twitter Brands Microsoft 155

Writtent Blog

MARCH 10, 2014

Pace: Four Seasons Magazine. The content would be implemented and publicized by hospital, employers, and other companies. Working with microcontroller company Energy Micro, Publitek created 110 highly-technical, expert articles on the client’s behalf. While the task sounds massive, Hammock succeeded intensely well.

Content 85

Content Marketing Energy Case Study 85

Ari Herzog

SEPTEMBER 30, 2010

Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Worked with some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. Featured in Marketing Magazine. Featured in Marketing Magazine.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Almost Savvy

DECEMBER 15, 2011

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Did you calculate the ROI of the telephone or the company car before you invested in them? You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin.

Social Media 100

Social Media ROI Construction Compete 100

Almost Savvy

DECEMBER 15, 2011

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Did you calculate the ROI of the telephone or the company car before you invested in them? You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin.

Social Media 100

Social Media ROI Construction Compete 100

Laurel Papworth

DECEMBER 17, 2009

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Venessa Paech, Community manager, Lonely Planet @venessapaech. What is an Industry? Related posts.

Industry 64

Industry Social Media Influencer Mobile 64

Buffer Social

JULY 28, 2016

The campaign that brought in 100 new attendees for a company event. If you ask your CEO, “Is it important for the company to be on social media?” Help your CTO evangelize on social media for your company. You: Welcome to the coolest company ever! The day you generated a ton of leads for the sales team. Your Coworker.

Social Media 76

Social Media Marketing Team Guidelines 76

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Is Your Company in the Content Marketing Industry? Consider a company like Kodak.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. What do you think? Very helpful post, Jay. What do you think?

Metrics 130

Metrics Strategy How To Tourism 130

ProBlogger

DECEMBER 30, 2011

Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. He started Think Traffic in 2010, and quickly built a solid reputation for building quality content. Marcus started a swimming pool company in 2001. Marcus Sheridan.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Techipedia: Tamar Weinberg

JULY 15, 2010

Someone made a comment to me that this blogger writes simply to look smarter than others but doesn’t have anything valuable to say — that’s the kind of reputation this type of complex writing actually gives off! As my company builds out our first blog- there are great tips in here, thank you. It’s not worth it.

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Why do consumers now have great and collective power to, well, dictate what companies do?

Social Media 105

Social Media Marketing Digg MySpace 105

Writtent Blog

DECEMBER 6, 2023

Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. This makes you a valuable community member and builds awareness. These stories add credibility to your company and help you get more customers.

Small Business 98

Small Business Marketing Compete Directory 98

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. And is that awareness beneficial to the nonprofit, or is it going to see its reputation somewhat diminished because of the ridicule this campaign received. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits.

Class 233

Class Campaign Klout Influencer 233

Sprout Social

JULY 1, 2021

If your goals are more focused on community engagement, social video content can be a valuable resource to lean on. Klarna is a global fintech company that enables smooth shopping by allowing consumers to buy now and pay later. Instagram videos get 49% more engagement than photo posts.

Types 141

Types Social Media Content UGC 141

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. is my vote. is my vote.

Upcoming 124

Upcoming Project News Social Media 124

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. Social Media is Inexpensive False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

JUNE 3, 2010

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. What BP Can Learn From the Umpire.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Sprout Social

OCTOBER 21, 2021

Paid media is anything you paid for, such as a sponsored post in a magazine, a social media ad or an influencer’s post. All of these are earned media and are influential in building your brand’s reputation. A lot of these are the natural result of community building and an effective press strategy. Credit: Codedeisgn.

Strategy 136

Strategy Tips Review Findability 136

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. I feel that PR companies can be a huge education resource to their clients. What do you think?

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Give them a reason to want to communicate.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. Agencies need to advocate for cooperation and help make it happen.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Kikolani

NOVEMBER 29, 2010

She has written for major sites like Mashable and Smashing Magazine as well as published the book Internet Famous: A Practical Guide to Becoming an Online Celebrity. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The difference is that it’s virtual.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Hootsuite

JULY 9, 2019

They can introduce your brand to new audiences and strengthen your reputation. Monday.com is another company that makes extensive use of customer testimonials. But the payoff is big, as it builds loyalty and strengthens your brand reputation among your followers. That’s the power of an influencer! View this post on Instagram.

Strategy 111

Strategy How To Marketing Review 111

Writtent Blog

OCTOBER 1, 2013

Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. Whether your company’s out to communicate your commitment to quality or sustainability, create a campaign that includes eBooks, blog posts, Tweets and Facebook posts.

Advertising 96

Advertising Content Marketing Press Release 96