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A digital media framework for smart marketing communications

Sherrilynne Starkie

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. A client recently asked me to explain it to senior management and what follows is summary of my presentation. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. A client recently asked me to explain it to senior management and what follows is summary of my presentation. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 195
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How STIL Grew an Instagram Community of Over 30K Followers

Later

We spoke to Marissa Grootes , founder of STIL , a purpose-led company that sells organizational products and planners. . Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . Marissa: Consistency is key. L ove to get organized?

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A digital media framework for smart marketing communications

Sherrilynne Starkie

A client recently asked me to explain it to senior management and what follows is summary of my presentation. Magazine reading time down 77.5 Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 199
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Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Is it Time to Re-Think Your Social Media?

yMarketingMatters

Every day you hear more business success stories on social media, about hot leads found on LinkedIn or people directly calling a company after checking out their Facebook Page. pertaining to, devoted to, or characterized by friendly companionship or relations ; living or disposed to live in companionship with others or in a community.