A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform, and of those, two-thirds us it daily. Before 2005 this would have included customer magazines, flyers or newsletters. Company employees as ambassadors, for example.
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