Social Media Strategies Summit

AUGUST 15, 2023

How are external trends and events going to affect your broader marketing strategy? Carrie is active on LinkedIn , posting on average at least a couple of times a week. But her biggest platform is LinkedIn , where she’s amassed around 160,000 followers. Josie frequently shares polls on LinkedIn. Where Can You Find Them?

Marketing 240

Marketing Education Forums LinkedIn 240

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

B2B 121

B2B Communities Brands Loyalty 121

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257

Research Report Social Media CPM 257

Hootsuite

AUGUST 22, 2022

That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Over 830 million users search and apply for jobs, join groups, and share business news on LinkedIn. Adding relevant hashtags to your LinkedIn posts helps people find you and drives those connections.

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Later

JUNE 7, 2021

A solid LinkedIn content strategy can help you connect with potential job candidates, investors, and industry-thought-leaders. Knowing what to post on LinkedIn. To create a LinkedIn content strategy that really works for your business, you’ll first need to outline your content marketing goals: Step #1: Outline Your Marketing Goals .

LinkedIn 92

LinkedIn Strategy Content How To 92

Ignite Social Media

MAY 21, 2020

LinkedIn’s new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses. LinkedIn’s New Features. LinkedIn polls Link header options Page updates. LinkedIn Polls. Source: LinkedIn. LinkedIn Page Updates. Link Header Options.

B2B 113

B2B LinkedIn Features Marketing 113

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. But influencer marketing is not just for B2C. Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Sherrilynne Starkie

DECEMBER 20, 2020

Almost half of Canada’s population, 44 per cent, are on LinkedIn. Canadian Media Consumption Trends. Still, overall reliance on mainstream media news channels continues to trend downward. Today Owned Media includes digital content, and the central hub is usually the company website. What’s not down?

Marketing 367

Marketing Syndication Adwords News 367

Later

NOVEMBER 5, 2020

For brands, businesses, and entrepreneurs, LinkedIn is a powerful platform for reaching professional audiences. And thanks to several engaging new LinkedIn features , it’s never been easier to build a thriving community on the app. If you’re less familiar with LinkedIn, you’d be forgiven for thinking it’s a glorified job board.

LinkedIn 76

LinkedIn How To Hashtag Real Estate 76

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 122

Social Media Survey Education Team 122

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 102

Education LinkedIn Hashtag Communities 102

Keyhole.co

DECEMBER 5, 2022

LinkedIn is a platform with a professional pulse. LinkedIn allows you to conduct market research and gain accurate insights. From connecting with industry experts to building online communities, the platform enables it all. But this needs the data-driven and proactive approach of LinkedIn competitor analysis.

Analysis 52

Analysis LinkedIn Research How To 52

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode. Retailers go all-in on Instagram and TikTok.

Social Media 112

Social Media Strategy Exercises Retail 112

Pam Moore

AUGUST 17, 2020

? ?. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. LinkedIn has more than 700 million members in more than 300 countries and regions worldwide.

LinkedIn 78

LinkedIn Tips Brands Training 78

Pam Moore

DECEMBER 7, 2017

2018 content marketing trends, statistics and predictions. Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 2018 Content Marketing Trends and Statistics You Should Know… . Let's Get Real!

Template 167

Template Templates Trends Content 167

Sprout Social

JUNE 17, 2019

However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. As noted in Fast Company , research shows that “Stories are growing 15 times faster than newsfeeds.

Trends 111

Trends Social Media Brands Authentication 111

Webbiquity SMM

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. ” Digital marketer Shane Barker writes that though LinkedIn is the clear #1 choice for B2B marketers, “Twitter is a place to ‘see what’s happening’…87% of B2B marketers use Twitter for content marketing.

B2B 348

B2B Platform Social Media Twitter 348

Later

FEBRUARY 16, 2021

To small businesses owners and entrepreneurs, LinkedIn offers a goldmine of potential. With more than 722 million users worldwide, LinkedIn is an ideal platform for building an engaged network and raising brand awareness. To help you get started, we’re sharing 8 ways to use LinkedIn for business: . Use LinkedIn Analytics. #1:

LinkedIn 70

LinkedIn Hashtag Insurance Hubspot 70

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Sherrilynne Starkie

DECEMBER 20, 2020

Almost half of Canada’s population, 44 per cent, are on LinkedIn. Canadian Media Consumption Trends. Still, overall reliance on mainstream media news channels continues to trend downward. Today Owned Media includes digital content, and the central hub is usually the company website. A third of those use it daily.

Marketing 195

Marketing Syndication Adwords News 195

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. Engagement is Key to Success on LinkedIn.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. This post How Team Sprout Uses Its LinkedIn Company Pages Report originally appeared on Sprout Social.

Team 40

Team LinkedIn Report Company 40

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. Despite sinking time and resources into social media, many companies are not seeing the results they want. One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram.

Social Media 329

Social Media Consultant Resources Curation 329

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Authentication Communities Campaign 111

Firebelly

OCTOBER 12, 2015

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. While you’re on LinkedIn, why not connect with Firebelly too?

Groups 100

Groups Groups LinkedIn Social Media 100

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Having a brand that rides trends, remains relevant, and speaks in a unique voice is a foolproof way of getting recognized at a glance.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. Industry or community-specific (example: #BookTok).

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Here are the most important trends we’re expecting to see in 2019. .

Influencer 75

Influencer Trends Brands UGC 75

Webbiquity SMM

SEPTEMBER 28, 2021

Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. The Pinterest community guidelines claim: “Pinterest isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. YouTube has a lot of community guidelines. Minds Rules.

Social Networking 265

Social Networking Guidelines How To Policies 265

agora pulse

OCTOBER 6, 2020

In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. Gear up to help a community or charity this December for a feel-good factor that will benefit everyone. Share Your Content to the Most Popular Groups on LinkedIn. Not every Linkedin post needs a CTA.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Social Media Strategies Summit

AUGUST 4, 2020

However, some B2B companies still utilize standard methods like paid advertising and cold calling. Having your goals set gives you the roadmap to observe how your B2B company is performing. Catching attention through content is mostly attributed to B2C companies. Focus on LinkedIn. LinkedIn for B2B Social.

B2B 130

B2B Social Media Strategy How To 130

Sherrilynne Starkie

MAY 23, 2018

This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. Facebook has introduced new tools to its app, Messenger, that make it easier for users to report conversations that violate the network’s community standards. Follow List. Embed List.

Klout 170

Klout Features Social Media Lithium 170

Ignite Social Media

MAY 4, 2020

Recently, LinkedIn and Twitter were the latest to announce the launch of a stories format on their channels. Twitter, LinkedIn, and YouTube now have their own Stories feature. The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours.

Social Media 121

Social Media Brands Content Real Estate 121

The Realtime Report

DECEMBER 2, 2022

Playsee , the fast-growing social media company that highlights neighborhood connections, today announced a major feature release. Playsee Boards is a neighborhood-centric feed that allows users to explore and start new conversations in the community, discover first-hand information about places and learn about local happenings. “The

Social Media 91

Social Media Apple Survey Feed 91