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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Photo by Jolanda Flubacher.

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Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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57 Social Media Policy Examples and Resources

Dave Fleet

Policy on Staff Use of Social Media. Online Communications Guidelines. Use of social networking, microblogs and other third party websites. Social Media Guidelines. Social Media Policy. Online Communications Policy. Social Media Guidelines. Community Guidelines. Social Media Guidelines.

Policies 419
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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

These guidelines differ from social media policies or social media style guides. A social media policy details how the company should be portrayed on social media platforms. A social media style guide is a set of rules that dictate how your brand shows up on social. Enhance brand reputation.

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82
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Social Media Intelligence Can Boost the Bottom Line

Proactive Report

You start by listening and gathering information about your brand/s, your company, and your competitors. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. Once you have the data. use that old PR skill called content analysis. Small Business Version.

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. Several companies responded to this story saying the platform was more “of a distraction” than a value driver. From what I’ve learned, the question is no longer if socialized business will become the norm, but when.