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Where Most Got Social Business All Wrong, Including Me

Convince & Convert

Regardless of how you define social business; it’s hard to argue that organizations today must change if they want to stay relevant and competitive. Companies that want to become a social business for the sake of “becoming a social business” doesn’t make sense. That’s where I got it wrong. I didn’t continue the story.

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The 3 Building Blocks of Social Business Evolution

Convince & Convert

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). This means that executives must not only talk about changing the organization but exemplify the behaviors that really do facilitate and practice change.

Jive 146
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27 essential social media manager interview questions (and answers)

Sprout Social

Organization and time management. Communication and collaboration. Communication ?Writing Community Management ?Strategic Organization and time management questions. The following questions get to the heart of interviewees’ penchant for organization. How do you stay organized and prioritize daily tasks?

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B2B Social Media Gets Intimate

Social Media Marketing

Up to now, one the biggest challenges that social media posed was forcing organizations to decide just how open they should be. But those parts of the organization which were not customer facing, or which did not interact with outside entities, were pretty much sheltered from realizing similar gains.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

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Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Unfortunately, IT departments at large companies and government agencies are too often doing the equivalent of developing Android apps at work and using the iPhone at home. Now, take a look at the official support areas for WordPress , Telligent , MindTouch , Jive or any of the dozens of social software vendor sites. Notice anything?

Gov 2.0 117
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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. If an organic story pitch is not of interest to you, that’s fine. My company, Leftos.com is going through a complete revamp and relaunch so it’s important that we let these bloggers know what we’re up to.

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