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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Or, perhaps a better question is: What would you gain?

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The complete guide to create your employee advocacy content strategy

Sprout Social

Focus on relevant topics that will help your community approach common industry challenges. Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Employee experiences are the most compelling examples of your company’s culture. Social media posts.

Strategy 130
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The Scale of Upcoming Changes in the World of Media

The Realtime Report

However, classical media companies simply don’t have the budgets large enough for technological expansion and will ultimately lose out to corporations. As with any industry in the modern era, one can find a definitive correlation between the evolution of media and the adoption of modern technologies like AI, Machine Learning, algorithms, etc.

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Are You A Business Or A Media Company?

Small Business Mavericks

A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc. Look and see what is not being provided in your industry online and provide that. About Us What’s a Maverick? Even if you’re a local business.

Company 142
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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Go ahead, works for anything. ‘Loser.

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Five Newsworthy Stories for Your Next Press Release

ProBlogger

Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post.

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Where Are Our Fundamentals?

Waxing UnLyrical

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. We need to have an innovative mind when learning how to adjust to the social world and industry we are now immersed in. Press releases. Guest post by Harrison Kratz.