Reading a wonderful piece on Johari Window at psychcentral made me think about its application to a s/w product.
With full respect to the author I do believe that the self of typical software beta can be compared with a human being’s self.
The Story
Public: A common set of features that are visible to both my market and myself.
e.g. – I am a project-management system. Everyone knows that I offer excellent flexibility in a collaborative environment and assist teams in priority assignment of tasks.
Hidden: Set of features which only I know but my market i.e. my target audience/prospective customers do not know.
e.g. – While I know that I can be integrated as a plugin to many IDEs not many in my market are aware of that.
Johari Window
Blind: Things which are known to my market but I am myself unaware of them.
e.g. – Cross-functional teams find me very easy to use. I am unaware of it because I belong to the other side of the coin. My market helps me discover these features.
Undiscovered: It is the zeal to achieve this. Set of attributes, properties, features which neither me or my market not. Hidden/unknown to everyone.
themarketingblog.wordpress.com 
nice article
Appy Days
zohari window is an important part of I P R (interpersonal relationship)in Personality Development.It has four section.
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Kinshuk,
Lets try to see this from a human being’s perspective. Kinshuk is an individual, a fresh MBA working for as a community manager for an open-source consulting company. Now, because of his designation and his qualification.. there’s a set of default traits that Kinshuk is aware and so is his environment.. (professional ..) !
Having said that there’s another set of attributes/qualities/characteristics that Kinshuk posseses but no body else knows. Why ? It is because they’re untested and Kinshuk hasn’t had a chance the show them.. Kinshuk might be good at analysis, logicallly solving problem but people don’t know. that.
Connect this thought with the lifecycle of a s/w..
Sounds interesting as a premise… how workable is it though?
Wouldn’t anything beyond public be poor software design or inefficient marketing?
applies much teh same to human, i know.. bt jst pondering.. implications?