Social Media Strategies Summit

SEPTEMBER 9, 2022

Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

OCTOBER 17, 2022

Some companies use it as a retention strategy as well. The experience management company asked conference attendees to Tweet them a wish and they promised to deliver in real time. Meet the @Qualtrics Dream Team that made it happen. The @Qualtrics Dream Team is fulfilling special requests for #Brandweek attendees.

Brands 97

Brands Fashion Eventful Hosting 97

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. So you might think the team at Instagram would be pretty content with how things are going. Instagram is the world’s fifth-largest social media site. Image source.

Instagram 234

Instagram Brands Real Estate Remix 234

Buffer Social

APRIL 18, 2022

Agnes LDN , a fashion brand aiming to educate its customers about sustainability, shared an Earth Day post with a simple but effective message. The team member that wrote the post highlighted that his own reusable coffee cup had saved ~85 disposable cups from the landfill, a great example of small changes making a big difference.

Small Business 102

Small Business Fashion Instagram Discount 102

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data. But the metaverse isn’t a utopia.

Brands 116

Brands Avatar How To Privacy 116

Sprout Social

JANUARY 12, 2023

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 128

Brands How To Authentication Exercises 128

Social Media Strategery

NOVEMBER 8, 2010

Welcome to the world of Community Managers, New Media Directors, Chief Community Officers, and Chief Social Media Strategists. That’s why these people MUST learn how to identify, develop, and empower their second team. What’s a “second team&# you ask?

Team 101

Team Activities Social Media Training 101

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities.

Campaign 111

Campaign Brands Communities Industry 111

Social Media Strategies Summit

MARCH 11, 2021

So if you’re an Android user, you can’t use it right now, although the Clubhouse team revealed in a January blog post that they’ll “soon” begin work on an Android app. Once you’ve built up a following and reputation on the app, you can put yourself at the center of your own community, giving you a captive audience to attend your talks.

Brands 228

Brands Conference Hosting Conversation 228

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’. consumers say it’s important for brands to take a stand on social and political issues.

Strategy 145

Strategy Social Media Organization Education 145

Buzz Marketing for Technology

APRIL 25, 2013

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. So how are you preparing for this new reality? . I hope to see you there!

Marketing 258

Marketing Conference Fashion Mobile 258

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? Twitter lists Create Twitter Lists to read tweets in an ordered fashion.

Strategy 52

Strategy Twitter Tips Marketing 52

Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Sprout Social

JANUARY 24, 2024

It also shows you have a growing community doing word-of-mouth marketing. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. By tracking revenue, companies can determine which influencers offer the best ROI and adjust their strategy accordingly.

Metrics 98

Metrics Influencer Marketing Survey 98

Sprout Social

SEPTEMBER 20, 2021

After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. Grow your presence on specific social platforms (think: getting more Instagram followers , managing a community on Twitter).

Social Media 118

Social Media Team Tools Strategy 118

Proactive Report

JUNE 18, 2021

It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. There are other factors in the environment you need to monitor, so you can spot threats and opportunities that could affect the image of the company.

Small Business 85

Small Business Tips Fashion Groups 85

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. For instance, Under Armour developed an AI program that scanned visitors of the NYC Fashion Week to discover the guests who were the least dressed up. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.

UGC 59

UGC Brands Apparel Content 59

Hootsuite

JANUARY 13, 2022

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Helps establish brand loyalty and grows community. UGC also opens up conversations between a brand and consumer, and this level of brand interaction helps build and grow an engaged community.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

DECEMBER 3, 2020

If you’ve ever found yourself needing to publish a company update while you’re away from your computer, Sprout’s mobile publishing feature makes it as easy as a few clicks on your phone,” said Blue Corona’s Digital Content Manager, Ryan Maloney. Get alerted when it matters most. You’re set!

Mobile 138

Mobile Notification Collaboration Library 138

Later

JUNE 12, 2020

So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . Twitter and Square CEO, Jack Dorsey was one of the first to announce that his companies will be honoring Juneteenth as a company holiday from now on, in efforts to help instill a sense of pride in his employees.

Social Media 106

Social Media Brands Creative Commons Education 106

Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. Published on. Smartsheet.

B2B 135

B2B Brands Marketing How To 135

Likeable

MARCH 31, 2021

It’s a very important (yet, as mentioned above, underutilized) part of audience research, giving brands the opportunity to track, analyze, and take action to respond to relevant conversations happening on social media—even when the company is not specifically tagged or mentioned. Competitive Analysis. Industry Insights.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

MAY 26, 2022

While other social platforms require adaptability in order to share the latest information from your company, TikTok also requires you to stay up to date on the latest memes and trends so you can incorporate them into your content,” McNitt notes. @Chris Negich #Gymshark #GymTok #gymhumor. ? Beast Mode – JGRANTBEATS & Drelli.

Examples 141

Examples Campaign Tips UGC 141

Hootsuite

OCTOBER 25, 2021

Might as well make it as easy as possible for your team to stick to their editorial calendar. Automating social media marketing with tools means you can accomplish more with a smaller social marketing team. This works for all companies, not only fashion. OK, so you’ve got a plan and places to be. Get creative! Just don’t.

Social Media 142

Social Media Meme HootSuite Influencer 142

Oktopost

AUGUST 4, 2023

Another benefit of employee advocacy is extending your reach far beyond your brand’s current social community. However, getting employees on board isn’t as simple as sending out an office memo or making a one-off announcement in a company meeting. Good, old-fashioned recognition goes a long way when motivating employees.

ROI 48

ROI Loyalty Embedding Metrics 48

Social Media Strategies Summit

OCTOBER 30, 2019

This type of content doesn’t require a big budget or a marketing team, but it does require their officers to put themselves out there and be a little vulnerable. They considered what would appeal to the childhood cancer community, and tapped into the emotional reality of those affected by cancer. million reactions and 250K comments.

Brands 108

Brands Facebook Journal Issues 108

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

Strategy 59

Strategy UGC Hotels Marketing 59

Buffer Social

DECEMBER 10, 2019

Tastemade is a community of food, travel, and design lovers. These Stories piece together dozens of photos in stop-motion fashion — each photo just a slight movement ahead of the previous. They posted this to the Burrow Stories, along with instructions on how their community could download the picture and add to it.

Instagram 98

Instagram Patterns Template Templates 98

Sprout Social

DECEMBER 29, 2022

For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. Their values are clear across their social channels.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Sprout Social

JULY 7, 2020

While 55% of consumers wanted brands on social media to help connect them to like-minded people, and 36% were looking for communities to belong to, we also found that over half of conservatives (51%) and liberals (54%) would like to connect with people who are different from them. every Fashion Instagram page looking like: ????????????

Brands 118

Brands Survey Microsoft Issues 118

Hootsuite

JULY 2, 2019

Or, it can mean that employees share the company culture online. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. LinkedIn found the employees of a company tend to have 10 times more followers than the company itself. Employees get something out of advocacy too.

Social Media 111

Social Media Guidelines HootSuite How To 111

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. Social listening. Harness the power of hashtags.

Strategy 130

Strategy Brands Hubspot Survey 130

agora pulse

JUNE 9, 2020

The company used Promoted Video Pins targeted to the search phrases furnishing a home” and “first-time homebuyer.”. The campaign resulted in a meaningful brand lift for the company and its products. This insight led the company to identify a continued opportunity to engage with 18-to 44 year-olds.

Engagement 138

Engagement Retail Case Study How To 138

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. ” -@davemorse ( tweet this ). The Balancing Act.

Case Study 131

Case Study ROI Social Media Team 131

Pixlee

MAY 3, 2021

According to Twitter, such accounts typically include “accounts maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.” The check mark verifies that a person actually works for the company that they have listed in their profile.

Social Media 98

Social Media UGC Reddit YouTube 98

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 130

Activities Tumblr How To Fashion 130

Pixlee

JUNE 21, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” So I kind of got more hands-on experience with Bank of America and Big Brother, Big Sister, and really cool companies like that.

Class 95

Class Authentication Newsletter Communities 95