Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? A chatbot is a piece of automated messaging software that uses artificial intelligence to converse with people. What is a Facebook bot (a.k.a Facebook Creator Studio.

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Facebook HootSuite Retail Conversation 145

Convince & Convert

JANUARY 15, 2018

Remember this: Facebook is a public company. Further, it is also true that many company posts do not succeed on Facebook today. They will likely have a better chance at Facebook engagement than will your company account. Engage Your Community with Facebook Groups. The Facebook Algorithm Separates the Wheat and the Chaff.

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Facebook Press Release Feed Feedly 166

Sprout Social

AUGUST 22, 2022

YouTube’s powerful search capabilities have made it the world’s second-largest search engine —of course, having Google as your parent company never hurts. Let’s go through a few of the search features that can help you reach your audience, know your competitors and manage your community. No editing software? Hashtag searches.

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YouTube Features Engagement Hashtag 72

Writtent Blog

OCTOBER 28, 2013

While the lines between personal and business blogging have become increasingly blurred in recent years as companies leverage independant content creators’ audiences for brand sponsorships, there’s still plenty to learn. Your Competitors’ FAQs. You don’t have to make AMC’s The Walking Dead popular, because it already is. Take a Walk.

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Meme Reddit FAQ Conference 93

Buzz Marketing for Technology

JUNE 27, 2008

We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |.

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Folksonomy Web 2.0 Wiki Collaboration 270

ProBlogger

JUNE 14, 2012

If you do a Google search for “ blogging software ,” WordPress will likely be among the first results you’ll see. Habari is a secure blogging platform designed from the ground up with the current and future needs of the blogging community firmly in mind. Habari support is available via: FAQ. package FAQ.

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WordPress Open Source FAQ Screencast 43

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it.

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Social Media Strategy Tourism Social CRM 140

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Are there specific markers that indicate readiness within companies? Organizations evaluated, bought, and deployed software that everyone was supposed to use.

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Social Media Strategy Consultant ROI 116

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? Adding a Twitter field to your contact records is only a start.

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Social Media Social CRM Strategy Consultant 123

Hootsuite

NOVEMBER 28, 2022

CEM uses data gathered at every interaction to improve customers’ perception of your company. Companies that provide a great customer experience will always have a competitive edge. But while CRM focuses on the company’s view of a customer, CEM looks at the customer’s view of the company. Source: Heyday.

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Tips HootSuite Survey FAQ 123

ProBlogger

AUGUST 31, 2012

I listened closely to the observations and advice given about my blog and company. Again, I documented things that I could apply to my company, MCP Actions. Since the trip, I have increased my Twitter presence slightly and started building communities on Pinterest and Instagram. Here’s what has happened since the trip.

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Real Estate Blogger Tourism Energy 38

Buzz Marketing for Technology

JUNE 27, 2008

While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc.

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Repository FAQ Aggregator Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc.

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How To Repository FAQ Aggregator 100

Webbiquity SMM

MARCH 29, 2022

Using the right Quora marketing strategies, marketers can get good results for their clients or companies in the coming years. It successfully manages to highlight all the features of CloudTalk software and motivate readers to use VoIP software. Quora Marketing FAQ- Your Questions Answered! #1- Image source: Quora.

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Brands NoFollow Marketing How To 204

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Like Sonny divorcing Cher (or was it the other way around?)

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Social Media Strategy Social CRM Company 117

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

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CSR Social Media Strategy Consultant 137

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

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Social Media B2B Company Consultant 130

Convince & Convert

FEBRUARY 11, 2010

How many developers have the liquidity to host their own software? Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Social Media Strategy Apple iPhone 113

Hootsuite

AUGUST 14, 2023

But ask yourself the following questions, and the best social media management software for you and your team should soon become clear. Some companies leave social media work in the hands of just one brave person. Think ahead about not just how you might use the software but how your whole team could benefit from your choice.

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HootSuite Social Media Management Price Hashtag 67

Convince & Convert

MAY 28, 2012

You need some sort of social media listening software in your organization. See this post on the 5 Categories of Social Media Software for some options. That software, however, is only good as its operator. Somebody sending a mean tweet about your company doesn’t constitute a crisis. Create a Crisis FAQ.

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Social Media FAQ How To Yammer 155

Hootsuite

SEPTEMBER 16, 2022

A social media scheduling tool is a software solution that allows marketers to create social content in advance and schedule it for automatic publication at a specified time. Social media monitoring tools are software solutions that allow you to understand what people are saying about you online. Social media scheduling tools.

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Social Media Tools Marketing Analytics 134

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. That mission, to add value to the communities they reach, is the heart beat of social.

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Social Media Strategy Social CRM MySpace 121

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Your company needs to be part of that conversation.

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

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Social Media Statistics Strategy Research 159

Hootsuite

MARCH 26, 2020

So, is your company ready to get digital? Here’s a rundown of the different kinds of online business events your company can host. WebinarNinja : No need to download software for this platform, which offers paid and free events, 1,000+ app integrations, and even Facebook Pixel ad tracking. What is a virtual event?

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Hosting Eventful Tips How To 145

Hootsuite

DECEMBER 15, 2022

Social media platforms like Twitter are centralized, meaning they’re owned and operated by a single company. That company builds features, moderates content, tweaks algorithms, and handles all other tasks that come with running a social network. Create your own community. Community outreach. Run your own server.

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UGC Affiliate marketing Open Source Social Networking 98

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0 That's all.

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Social Media Consultant Video Strategy 134

Convince & Convert

APRIL 20, 2010

While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

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Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

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Social Media Radian6 Strategy SM2 155

Sprout Social

DECEMBER 20, 2023

Meet customer needs quickly with Sprout’s copy AI features, or with canned FAQ answers stored in the Asset Library. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Their “banned keywords” function assures everyone is adhering to brand voice and company standards.

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HootSuite Brands Price Collaboration 109

Buffer Social

JULY 27, 2021

They highlight their products, share recipes and answer FAQS, and create funny, relatable GIFs. Alternatively, you can plan in digital form on a Google calendar or in software like Asana , Trello , or Cickup. Below are a few examples of businesses balancing content that educates, entertains, and sells.

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Social Media Content How To Hashtag 112

Convince & Convert

MAY 31, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I want to start off the show by thanking our kind sponsors, Eric’s company Argyle Social, data driven social media management.

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B2B LinkedIn Posterous Social Media 113

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.

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Social Media Strategy Analysis Reputation 119

Hootsuite

JULY 13, 2023

Say you’re a sneaker company, and you set up your competitor’s brand name as a social-listening search. Ensure no sales lead gets lost by setting up a messenger or DM virtual assistant that can help address FAQs without requiring any human manpower. There aren’t really companies exclusively for social media lead generation.

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Social Media HootSuite Analytics Newsletter 98

Buzz Marketing for Technology

JUNE 27, 2008

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment.

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Organization Repository Module Template 113

Convince & Convert

SEPTEMBER 1, 2010

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. What I’d hear over and over again from companies that had bought online ads in the early days was “ We tried that once. Resources deployed.

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Social Media Consultant Social CRM eBook 120