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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . Ensure Your Community Management Team Has The Right Software. It feels like it could be a doozy. . Use Integrated Social Tools To Respond To and Organize Responses.

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Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. In theory these pages should be a good thing for companies.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social provides valuable information Dark social is all about connection. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. A lot of that talk centers around advice. URL shortener.

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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding.

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4 Ways Social Listening Can Help You Create Amazing Content

Oktopost

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Sharing content related to the company or brand. Private messaging brand or company accounts. At the same time, it also allows you to learn how audiences view other companies in your field.

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One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

The keys to building trust in your communication are consistency and transparency. Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia’s transparency on social crystalizes where they stand on issues that their company and consumers care about.

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