Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Company 279

Company Health Care Energy Groups 279

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

Buffer Social

NOVEMBER 22, 2022

If your personal brand only highlights someone else’s brand or company or work but doesn’t show who you are, that won’t help people know why they should be interested in what you have to say. Take stock of what and how you communicate online, and make sure it’s true to you and not your employer.

Brands 100

Brands Exercises Newsletter Project 100

Ignite Social Media

JULY 6, 2020

We put together the following exercise to guide you through the pricing process. So use this exercise to think about who your brand is and what you think social media can feasibly accomplish for you. So use this exercise to think about who your brand is and what you think social media can feasibly accomplish for you.

Social Media Management 180

Social Media Management Price Social Media Exercises 180

Sherrilynne Starkie

MAY 23, 2018

Facebook has introduced new tools to its app, Messenger, that make it easier for users to report conversations that violate the network’s community standards. The new data regime in Europe undoubtedly will have an impact on how businesses like Klout and its parent company Lithium Technologies can conduct business. May 23, 2018.

Klout 170

Klout Features Social Media Lithium 170

Bill Hartzer

NOVEMBER 2, 2021

Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. On October 28, 2021 Facebook filed for a trademark on the word Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Proactive Report

JUNE 16, 2012

Tapping into a community that supports your activities, aligns with your mission, or uses your product, is an obvious way to increase earned media mentions. AARP was the logical community to reach the over 50′s demographic: they have publications, they have a website, they do events. This is number 6 in the Earned Media Series.

Communities 70

Communities Sports Exercises Tips 70

Pixlee

SEPTEMBER 20, 2017

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another.

Communities 62

Communities Brands Class Community building 62

Social Media Strategies Summit

OCTOBER 21, 2022

Use the following tactics to boost visibility: Engage with your community. Get into the habit of liking and commenting on posts from your followers and community members who don’t currently follow you. For instance, if you’re targeting tech companies, try discussing an issue they care about. Tag thought leaders in your posts.

Examples 153

Examples LinkedIn Social Media Overview 153

Sprout Social

JANUARY 12, 2023

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 125

Brands How To Authentication Exercises 125

Likeable

MARCH 25, 2020

Companies everywhere have had to adjust and make shifts because of realities like canceled events, smaller budgets, and the inability to collaborate in person indefinitely. Speaking of community, now is the time to focus on it. A few examples: If you’re an electronics company, create content around fixing common household appliances.

Strategy 83

Strategy Content Exercises Communities 83

Sprout Social

OCTOBER 11, 2022

Social and world events impact your presence and community. The exercise brand took to social media to announce that they were making a $100,000 donation to the Asian American Federation. Do you have any data or insights from your community to justify going quiet for a few days? We’re turning our beliefs into action.

Eventful 110

Eventful Social Media How To Sports 110

Sprout Social

FEBRUARY 16, 2023

The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. Build community “It’s hard to get new customers in this market,” says Dietrich. Brands can lean into this by embracing social as a multi-way communication tool.

Social Media 109

Social Media Marketing Atlassian Team 109

Buffer Social

OCTOBER 31, 2022

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Strava Strava tackles a significant pain point for athletes – tracking exercise.

Social Networking 83

Social Networking Film GPS Communities 83

BeingOptimist

NOVEMBER 24, 2022

In this age of technology, this innovation has caught the attention of the tech community more than ever. Feel free to ask for a refund from a telecommunication company that seems not to provide the required services. During this trial, you can deduce whether a telecommunication company is right for you. Conclusion. Also, read.

Mobile 52

Mobile Telecommunications Insurance Exercises 52

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 89

Analysis Report Examples Tools 89

For Real Social Workers

SEPTEMBER 16, 2021

I used to coordinate multimillion dollar community mental health and substance abuse services in three counties in the State of Georgia. Employee wellbeing also impacts a company’s ability to retain quality staff. The ongoing nature of the pandemic has made wellbeing and company practice a timely topic of discussion.

Energy 52

Energy Exercises Communities Research 52

Social Media Strategies Summit

JUNE 8, 2023

When they wanted to boost brand awareness among Latinx communities in the US, they ran a series of Spanish-language video ads on the platform. RXBAR Uses Facebook to Drive In-Store Sales Protein bar company RXBAR had a tough couple of years. Cerveza Victoria USA is aware of this. upturn across the brand’s whole product portfolio.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

JUNE 14, 2023

When we shared these findings with the Sprout LinkedIn community , a few social media professionals voiced their opinions on why this might be. However, this threat can become an opportunity if your company has a well-established internal mobility process. Career stagnation is the biggest threat to developing social media talent.

Survey 92

Survey Marketing Social Media Management Badge 92

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. They just can’t.

Industry 170

Industry Social Media Training HootSuite 170

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA regulations also mandate healthcare companies carefully manage customer interactions on social media—which includes preventing patients from sharing PHI, and deleting it if they do.

Social Media 100

Social Media Privacy Insurance Guidelines 100

Buffer Social

JULY 25, 2023

Newsletters are a great, low-cost way to build trust with your audience – and brands love sponsoring them because the communities they can create are very loyal. Growing an email list allows you to create a community off social media, what Jay Clouse calls moving your audience from discovery to relationship.

Newsletter 85

Newsletter How To Fashion Authentication 85

Waxing UnLyrical

MARCH 6, 2013

“While the food system is complex and its problems multi-faceted, we know that the world’s largest food and beverage companies have enormous influence. In putting together a scorecard based entirely on publicly available information on company policies, we posed the question ‘what are they doing to clean up their supply chains?’

Twine 246

Twine Brands Policies Campaign 246

Direct Marketing Observations

MARCH 4, 2010

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. Fitfiend has a nice interface and seems to be a nice little community with a tag line stating, “fit, active, connected&#. This site rocks. Pretty much says it all.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Dave Fleet

AUGUST 12, 2010

In crisis communications exercises in journalism school, we were taught to share only important and straight to the point facts with the public. Why, then, do we throw stones at companies and critique their responses? This guest post was written by Lauren Fernandez, Agency Community Manager for Radian6.

Radian6 283

Radian6 Exercises Journal Social Media 283

Waxing UnLyrical

APRIL 7, 2011

And I know you’re hoping that this will translate into a more profitable bottom line for the company. And when the inevitable crisis hits (as it undoubtedly will) you’ll find you don’t just have employees at your side, you’ll have an army ready to do battle for you and get the company back on its feet. Now, you tell me.

eBook 207

eBook Exercises Flickr Eventful 207

Justin Levy

JANUARY 14, 2013

Similar to the three words exercise , the value of creating a life list is to serve as guiding pillars for your travels through life. I have no idea how I’ll build my own community center but it is something I’ve always dreamed of because when I was growing up, I didn’t have a community center.

List 178

List Travel Exercises Publishing 178

Ignite Social Media

APRIL 13, 2018

It should have information defining your social media objectives & KPIs, paid media plan, which channels are right for you, how often you s hould publish on each network, community engagement guidelines and best practices, and every component of your content from tone of voice to topic themes. Do they match up pretty well?

Social Media 97

Social Media Strategy Exercises Guidelines 97

Hootsuite

JULY 7, 2020

But the recent death of George Floyd at police hands has been a catalyst for many people and companies to examine their neutrality in the face of police brutality and systemic racism—and, consequently, turn to social media to express their support. . Can a company opt out of social media activism? The Black community is hurting.

Hashtag 145

Hashtag Activities Social Media Retail 145

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. In 2017, 48% of B2C brands used influencer marketing, versus just 11% of B2B companies utilizing similar practices. But influencer marketing is not just for B2C.

Influencer 90

Influencer LinkedIn B2B Industry 90

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. These features allow you to keep Twitter a safe place for your brand and community.

Reputation 127

Reputation Tools Brands How To 127

Hootsuite

AUGUST 24, 2022

The company reports that over 52 million people play Roblox online each day, up by 21% compared to last year. However, the company recently reported that its users are “aging up.” According to the company, Roblox users send approximately 2.5 How many people play Roblox? Who uses Roblox? Is Roblox a social network?

Platform 120

Platform HootSuite Template Templates 120

Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Not only on a personal level, but also of course in business.

B2B 100

B2B Marketing Exercises How To 100

Buffer Social

MAY 4, 2022

Sharing this content will not only attract more customers, but it can also open a dialogue with your existing followers, creating a stronger online community. Blog posts, however, are the perfect medium for an in-depth look into your company’s principles as you can expand about your goals and aspirations as an entrepreneur.

Small Business 84

Small Business Journal How To Tumblr 84

Buffer Social

DECEMBER 6, 2023

  An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO. One of the best exercises you can do as a copywriter is synthesize longer writing into shorter writing. A “back-and-forth” scenario exchange in a conversational format. 

Analysis 88

Analysis Twitter Meme Hashtag 88

Buffer Social

SEPTEMBER 20, 2023

Here are some suggestions for what you should be monitoring on social media: Brand or company monitoring Your name or your brand’s name (e.g., bffr, bufffer) Names of the most active/visible members of your company (e.g., Connect with your community At Buffer, we have a Discord community.

Social Media 93

Social Media Notification Social Media Management Metrics 93