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AI in marketing examples: How CMOs are leading teams into a new frontier

Sprout Social

And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively. Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Ultimately, it comes down to leading by example.

Team 111
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10 Examples of How Content Creators and Teams Are Using AI

Buffer Social

One Buffer community member said, “I’ve been apprehensive about AI because it isn’t necessarily original because of what it’s referencing (at least with art).” How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams.

Team 72
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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Social

Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. In this post, they introduce two new employees, sharing their roles and expressing excitement about their joining the team. This can be useful for sharing how-to content, tutorials, or tips.

Examples 101
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Social media listening examples that will help you unearth better insights

Sprout Social

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Examples 120
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7 examples of influencer marketing campaigns

Sprout Social

And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. What is an influencer marketing campaign?

Examples 125
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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. You can identify these competitors by speaking to your sales team or leaning into customer feedback.

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How (and why) a tech company shifted their social strategy from product- to community-focused

Sprout Social

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though.