Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. LinkedIn has been used as another outlet to communicate these changes to all of the colleges’ students and alumni alike. Setting up LinkedIn Pages for schools. School employee count. Know your audience.

Education 102

Education LinkedIn Hashtag Communities 102

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Convince & Convert

SEPTEMBER 21, 2012

Two team members from the online education company 2tor join Jay Baer and Eric Boggs on the Social Pros Podcast this week – Alexa Scordato , Director of Communications & Social Media, and Harrison Kratz , Community Manager for the MBA@UNC program. Harrison Kratz, 2tor @kratzpr.

Education 119

Education Community building Communities Team 119

Social Media Strategies Summit

JULY 14, 2022

Please briefly describe the structure of your team. How many people are on your team, and where does it sit within your agency? I am a Consultant working with PE funds seeking to invest in businesses or directly with companies seeking to raise capital. Leveraging your community of students or employees can be very powerful!

Education 205

Education Case Study Overview Upcoming 205

Convince & Convert

FEBRUARY 21, 2024

More than 92% of Fortune 500 companies are using ChatGPT. College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ). Pretending your teams are not using AI is not an option. How AI is affecting workers and companies is nuanced and requires high-level thinking.

Training 152

Training Policies Team Guidelines 152

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Social Media Tips Policies 111

Webbiquity SMM

NOVEMBER 27, 2018

BizBash , the leading publication for event professionals in North America, recently published its list of the Top 500 People in Events , in various categories such as agencies, audiovisual / lighting design, and event education. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

Team 160

Team Marketing B2B Eventful 160

Oktopost

NOVEMBER 22, 2023

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. 7 Top B2B Social Media Trends 1.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

JUNE 2, 2020

A note from the authors: Our Black@Sprout Business Resource group wrote this open letter and shared it with our team last week. One of our values as a company is championing diversity, equity and inclusion. However, it is not just George Floyd’s death that takes a toll on our community. The impact on our community.

Communities 105

Communities Resources Team System 105

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. to get through. How do they do this?

Brands 148

Brands Marketing Real Estate Collaboration 148

Laurel Papworth

DECEMBER 29, 2022

List of Reasons for Car Companies to use Web3 & be in The Metaverse. McLaren ~ 2022 Purchase NFTs to join the community McLaren Special Operations (MSO Lab) also see the inworld McLaren Racing Experience centre. As they roam in cars that have been turned into educational classrooms. LABS simulation and testing.

Automotive 59

Automotive Company Virtual World Education 59

Mindjumpers

FEBRUARY 9, 2011

Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. This regards all kinds of relations, both individual and ways in which people communicate between businesses. Take a look yourself.

SocialCast 247

SocialCast Company Social Media Policies 247

Sprout Social

OCTOBER 11, 2022

To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Share educational resources that will inform, engage and spark conversation. Focus on relevant topics that will help your community approach common industry challenges.

Strategy 131

Strategy Content Curation Press Release 131

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Authentication Communities Campaign 111

Sprout Social

AUGUST 21, 2023

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. What are AI ethics?

Marketing 89

Marketing Privacy Policies Issues 89

Hootsuite

JUNE 29, 2023

Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. A social media policy details how the company should be portrayed on social media platforms. When your team follows best practices, other professionals want to collaborate with you.

Guidelines 78

Guidelines Template Templates Social Media 78

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA regulations also mandate healthcare companies carefully manage customer interactions on social media—which includes preventing patients from sharing PHI, and deleting it if they do.

Social Media 104

Social Media Privacy Insurance Guidelines 104

Sprout Social

OCTOBER 27, 2020

Creating equity is about how we engage with the world and the community around us. In that spirit, Sprout Social kickstarted an initiative that goes beyond our internal diversity, equity and inclusion (DEI) education, and ensures we’re using our privilege and resources to support the communities we live in. .

Committee 116

Committee Team Resources Communities 116

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

FEBRUARY 27, 2023

Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B. Tome of UPS or Michele Buck of The Hershey Company. But it’s not enough to say you’re aligned.

Social Media 117

Social Media Team Groups Groups 117

Convince & Convert

OCTOBER 22, 2021

What if your company could become a part of employees’ daily routines? By outlining the individual benefits, identifying existing champions, and educating and empowering employees, you can strategically build a powerful advocacy program. Identifying and Educating Existing Internal Advocates. Grab a cup of coffee.

Survey 123

Survey How To Education Hotels 123

Sprout Social

OCTOBER 21, 2020

As I started looking into how to get a software engineering job, I discovered that the environment of some of these companies were all too similar to what I experienced in college: all-male teams and all-male leadership. Enter Sprout: a company whose vision and values highly align with my own. Finding Sprout Social.

Engineering 124

Engineering Software Team Meeting 124

Buffer Social

DECEMBER 14, 2023

Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. In this post, they introduce two new employees, sharing their roles and expressing excitement about their joining the team. This can be useful for sharing how-to content, tutorials, or tips.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Social Media Strategery

MARCH 3, 2011

That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission. Groups are great for small groups of people to share and communicate.

Education 130

Education Class Groups Groups 130

Convince & Convert

MARCH 20, 2013

This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. Its no secret that my favorite web company right now is Wistia. SEOMoz, like Wistia, is both a software company and an online community.

Company 151

Company Analytics Software Video 151

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Their brand voice is light and humorous, while also providing educational captions.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

Social Media Management 119

Social Media Management Skills Social Media Upcoming 119

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Buffer Social

JANUARY 25, 2022

Serving Customers at a Deeper Level Tami Blake, founder and CEO of Free + True Skincare Tami Blake of indie skincare company Free + True says connecting with customers this year for her is all about looking for ways to serve them deeply, not just telling them about great products.

Small Business 91

Small Business Marketing Retail Education 91

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’. consumers say it’s important for brands to take a stand on social and political issues.

Strategy 145

Strategy Social Media Organization Education 145

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Social media allows you to educate potential buyers with new ideas. Marketing teams provides the platform and resources to sales to be able to do this. Social media provides plenty of ways to do this.

Social Media 257

Social Media Radian6 HootSuite Team 257

Sprout Social

JANUARY 19, 2023

Addressing these dangers will require confronting unprecedented technical issues, regulations, education and investment. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data. If you can’t afford it, you can’t participate.

Brands 117

Brands Avatar How To Privacy 117

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Meet the team. Educational video. Meet the team.

YouTube 130

YouTube Video Authentication Education 130

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. If you can feel your leadership team about to pop “the question,” don’t worry—you can remain behind the lens while still featuring human beings on your channels. Lean on your team for content creation. But it’s not for everyone.

Video 93

Video Film Content How To 93

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

Social Media 90

Social Media How To Skills Hubspot 90