Social Media Strategies Summit

JULY 14, 2022

I am a Consultant working with PE funds seeking to invest in businesses or directly with companies seeking to raise capital. A number of these businesses are in the Education, Higher Education, or EdTech sectors, but I work across various industries. Leveraging your community of students or employees can be very powerful!

Education 205

Education Case Study Overview Upcoming 205

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Social Media Tips Policies 111

Janet Fouts

JUNE 15, 2017

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A What do all of these companies have in common?

Forums 116

Forums Company Social Enterprise Training 116

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. to get through. How do they do this?

Brands 148

Brands Marketing Real Estate Collaboration 148

Mindjumpers

FEBRUARY 9, 2011

Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. This regards all kinds of relations, both individual and ways in which people communicate between businesses. Engage and build trust.

SocialCast 247

SocialCast Company Social Media Policies 247

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Additionally, knowing what types of designs are eye-catching can help you create branded images or logos that build awareness and represent your company in a memorable way. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel.

Communities 100

Communities Eventful Case Study Groups 100

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. She also points to a shift in mentality from new generations that are coming into the organizations now.

Social Media 109

Social Media Authentication Communities Campaign 109

Sprout Social

JUNE 2, 2020

One of our values as a company is championing diversity, equity and inclusion. This commitment means we work to build a diverse team, foster an inclusive culture and invest in equity—defined as system-level change—across our organization. However, it is not just George Floyd’s death that takes a toll on our community.

Communities 105

Communities Resources Team System 105

Bill Hartzer

DECEMBER 18, 2023

In a groundbreaking move to rescue Crypto Twitter from the clutches of bots and fake profiles, some of the most prominent names in cryptocurrency and NFT investing have thrown their weight behind the innovative social-fi company, /Reach.

Twitter 94

Twitter Project Fashion Education 94

Pam Moore

MARCH 30, 2020

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. What products and services does it align to within your company? Most businesses have more content than they realize.

Organization 78

Organization Content How To Marketing 78

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

OCTOBER 11, 2022

More than two-thirds (68%) of marketers report their organization already has an advocacy program. To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Share educational resources that will inform, engage and spark conversation.

Strategy 130

Strategy Content Curation Press Release 130

Mindjumpers

SEPTEMBER 20, 2010

Thus, when wanting to brand an organization, for example, it can be very effective to make use of storytelling in order to create and project a certain image and identity. First of all, there are some different situations of the organization, and secondly, some important elements to think about when composing the content.

Organization 245

Organization Tools Brands CSR 245

Convince & Convert

AUGUST 15, 2012

But one thing we know can be effective are companies that wrap the pitch in information. Here are five brands that do an exceptional job of educating their audience, which then drives purchase. Their community blog is unique, however. This is my favorite example of a company that really takes pride in its core values.

Education 126

Education Engagement Brands Delicious 126

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 180

Case Study Study Communities Joomla 180

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Free trials, samples, ebooks, and educational videos are just a few examples of the value you can give to build your brand recognition and generate demand for your paid products and services.

B2B 62

B2B Marketing ROI Hubspot 62

Social Media Strategery

MARCH 3, 2011

That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission. Students self organize on Facebook all the time. Created by Inigral Inc. ,

Education 130

Education Class Groups Groups 130

Sprout Social

AUGUST 21, 2023

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. What are AI ethics?

Marketing 88

Marketing Privacy Policies Issues 88

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

Social Media Management 116

Social Media Management Skills Social Media Upcoming 116

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Savvy customers are great at spotting paid influencer content, but organic endorsements still carry serious weight.

Social Media 122

Social Media UGC How To HootSuite 122

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA regulations also mandate healthcare companies carefully manage customer interactions on social media—which includes preventing patients from sharing PHI, and deleting it if they do.

Social Media 102

Social Media Privacy Insurance Guidelines 102

Writtent Blog

JANUARY 12, 2024

Whether freelancing or working within an organization, a professional writer is dedicated to delivering high-quality, engaging, and effective written content while adhering to professional standards and deadlines in their respective field. Network with Other Writers Networking is a vital aspect of becoming a professional writer.

How To 52

How To Skills Journal Education 52

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Omni-Social is the Offset to Paid Social.

Communities 60

Communities Aggregator Social Networking Organization 60

Sprout Social

MAY 3, 2021

While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. A time to reflect, a time to educate. Let the community speak”. That is, if they remember to acknowledge it at all.

Brands 119

Brands Education Communities Authentication 119

Mindjumpers

SEPTEMBER 9, 2010

explaining how you commit yourself to listen to them and be an ‘open’, sharing, ‘human’ and social company that wants to engage in conversations with its customers. By communicating it, you are in fact interacting with your customers and other people in the social and online influence sphere of your brand.

Policies 186

Policies Education Social Media Marketing 186

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. These campaigns and posts suggest that your organization is aware of the issues and has internal buy-in to be vocal about your values and role in facing injustice. That’s all a great start.

Strategy 145

Strategy Social Media Organization Education 145

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Pam Moore

APRIL 9, 2019

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. What products and services does it align to within your company? Most businesses have more content than they realize.

Organization 60

Organization Content Marketing Template 60

Hootsuite

JUNE 29, 2023

A social media policy details how the company should be portrayed on social media platforms. Enhance patient education. Just be sure to tailor your rules to your company’s needs while considering what’s useful for your team. Employee advocates are a great way to extend your organic reach. Need examples?

Guidelines 78

Guidelines Template Templates Social Media 78

Buffer Social

DECEMBER 14, 2023

Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. Why this works : This approach works because it not only introduces new team members but also gives a sense of the company's growth and global reach.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

OCTOBER 27, 2020

Creating equity is about how we engage with the world and the community around us. In that spirit, Sprout Social kickstarted an initiative that goes beyond our internal diversity, equity and inclusion (DEI) education, and ensures we’re using our privilege and resources to support the communities we live in. .

Committee 114

Committee Team Resources Communities 114

Pam Moore

APRIL 9, 2019

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. What products and services does it align to within your company? Most businesses have more content than they realize.

Organization 60

Organization Content Template Templates 60

Hootsuite

SEPTEMBER 28, 2020

As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Integrate cross-channel data.

Marketing 144

Marketing Committee Health Care Organization 144

Buffer Social

JANUARY 25, 2022

Serving Customers at a Deeper Level Tami Blake, founder and CEO of Free + True Skincare Tami Blake of indie skincare company Free + True says connecting with customers this year for her is all about looking for ways to serve them deeply, not just telling them about great products.

Small Business 91

Small Business Marketing Retail Education 91

The Realtime Report

FEBRUARY 2, 2023

Whether you’re entertaining or educating, your social post should grab attention immediately to increase chances of engagement. ENGAGE WITH OTHER ACCOUNTS: Like, comment, build community, can also made videos from other people’s comments driving traffic to other videos and inspires more creative ideas. CALL TO ACTION! Cross promotion.

Engagement 91

Engagement Social Media How To Hashtag 91

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 131

Tips Authentication LinkedIn Groups 131