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A digital media framework for smart marketing communications

Sherrilynne Starkie

Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 195
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Open Community Case Study – GoPlow

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

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Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Now, in the digital context, the definition of Earned Media it is much broader. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Canadian Media Consumption Trends.

Marketing 199
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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

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Is it Time to Re-Think Your Social Media?

yMarketingMatters

Every day you hear more business success stories on social media, about hot leads found on LinkedIn or people directly calling a company after checking out their Facebook Page. Search the web and you’ll find near endless definitions of what is meant by “social media”. But why doesn’t social media seem to work for you? media noun.