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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Diana Adams. adamsconsulting.

Twitter 279
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Public Relations becomes Community Relations – Social Media

Laurel Papworth

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. Well, what if you manage PR for a cosmetic company? How does it work?

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Shedding Light on Black PR

Waxing UnLyrical

” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

Black communities have always been cultures that thrived amidst struggle, experienced joy and prevailed through creative expression — we’ve simply neglected to wholeheartedly express this side of the coin.”. Corporate responses to the growing list of murders within the Black community have been highly criticized.

Issues 134
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Why AAA Should Be Worried About Getting a C- From Me

Waxing UnLyrical

We don’t get the magazine, don’t really have a use for the various discounts, are very happy with GEICO so don’t plan on switching from there … So why are we dropping a hundred+ bucks on AAA?? This was a AAA-instigated rant, but really, it could have been any company that is not thoughtful about its communications.

Insurance 169
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Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

’ but how are we going to achieve the change that we think is needed based on the research we’ve done,” says Lucy Muirhead as she explains the Century Foundation ‘s integrated communications strategy. 3 Ways a B2B Software Company Improved Its Integrated Communications. Reinvigorating National Blood Week.