Buzz Marketing for Technology

JULY 24, 2008

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

Technorati 100

Technorati Aggregator Resources Report 100

Buzz Marketing for Technology

JULY 24, 2008

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Zimmerman, A., Nathan Bos. Applied Physics Laboratory. Johns Hopkins.

Communities 180

Communities Sample Samples Project 180

Buzz Marketing for Technology

JUNE 27, 2008

They need to know how to use their knowledge and skills-by thinking critically, applying knowledge to new situations, analyzing information, comprehending new ideas, communicating, collaborating, solving problems, and making decisions.". My students just had a film festival last week that over 500 community folks attended.

Skills 100

Skills Education Project Report 100

SocMed Sean

DECEMBER 9, 2011

That’s their job, making money for the company by serving customers. Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. They don’t understand human speech patterns like sarcasm or irony. Social can do both. Blogs are customer service channels.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Convince & Convert

MAY 25, 2010

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. Note that I didn’t include Web design. Every Tweet. 17 Services.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

JANUARY 15, 2016

When was the last time you phoned up a company to leave them feedback, or even just sent them an email? Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. Mention , as its name suggests, allows you to track where your company has been mentioned online.

Social Media 60

Social Media How To Survey Patterns 60

Janet Fouts

JUNE 3, 2013

Needless to say, you should have a corporate social media plan and everyone in the company should know what’s in it. Give people a constructive way to interact with you and resolve the issues. If you’ve built up a strong community your community will often rally to your support when you are wronged.

Social Media 176

Social Media Construction Reputation Patterns 176

Buzz Marketing for Technology

JUNE 27, 2008

But whether constructively and defensively, interest in PLE appears to be growing. Hence, they prefer the more limited view of PLEs as a configurable extension to a VLE, especially when they continue to see themselves as the monopoly technology service providers for their learning community (eg online enrolment, email addresses).

Web 2.0 165

Web 2.0 Wiki Metadata Social Bookmarking 165

Buzz Marketing for Technology

JUNE 27, 2008

It is a common pattern, recognized in evolutionary biology, that a feature adapted for one purpose in a species is used for another purpose when the environment puts different demands on the species. Why do physicians not use the medical literature, rather than relying on the drug company salesman for information about a new drug?

Sample 130

Sample Samples Library Study 130

ProBlogger

AUGUST 7, 2017

This year I spoke about evolving your blog rather than getting into a ‘revolving’ pattern (or going in circles). This year, 2017’s event, I spoke about evolving your blog rather than getting into a revolving pattern. Normally, for an opening talk, you do something really positive, very constructive. It’s different in two ways.

Blogger 34

Blogger How To Comparison Eventful 34

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 145

Social CRM Twitter B2B CoTweet 145