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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The classic LEGO bricks we’re all familiar with were invented in 1949.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Additionally, knowing what types of designs are eye-catching can help you create branded images or logos that build awareness and represent your company in a memorable way. Guest post by Eva Chan.

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How Brands Can Support Indigenous Communities on Social—the Right Way

Hootsuite

Please note: “Indian Residential Schools” is the official name for the schools and a construct of the colonial mindset of 19 th Century Canada. If you are a national brand, turn the spotlight back on the First Nations communities. If you own a clothing company, please don’t print a batch of orange shirts and sell them for profit.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? These are questions we’re beginning to hear in our community , and it’s not surprising. Some companies misjudge the impact of Meta’s streamlining of campaign creation.

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Startup Founder Nick Jordan On Why Social Media Impacts The Growth Of His Company

So Influential

We sat down with Nick to find out just how he is leveraging the power of social media to drive sales and clicks to his website, grow his startup, and change the game for the companies he is servicing. Then I realized that I’m trying to build a company from the ground up without really having much employee experience.

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Is Technology Ruining Online Community

Convince & Convert

Online community and our lust for it is at its apex. Companies of every size and description are pondering ways to engage with customers, and interact with their fans. How did companies possibly succeed in that technologically challenged epoch devoid of touchy-feelie buzzwords? Instead of listening software, we just listened.