Convince & Convert

APRIL 6, 2014

Facebook organic reach for business pages is plummeting, and will drop even further because Facebook is a public company that has fiduciary responsibilities to their shareholders to maximize returns. Either way, why don’t we stop b g about Facebook, realize that they snookered the business community, and get back to work?

Banking 167

Banking Facebook Case Study Price 167

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart. and “This is great advice.”.

Class 100

Class LinkedIn Brands Microsoft 100

SocMed Sean

NOVEMBER 7, 2011

Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies. Okay…so we know that companies use big databases of information to track what we buy and when, but why would these software vendors tack “social” onto the front of their products? Intriguing!

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Buzz Marketing for Technology

JUNE 27, 2008

conference. online communities. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Social Enterprise: Interview with 7thFloor Magazine. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0

Wiki 223

Wiki Net Neutrality SocialText Wetpaint 223

Laurel Papworth

AUGUST 5, 2012

Overview of customers and companies on Facebook, plenty of case studies. All your questions will be answered as your facilitator has been managing Facebook Pages with 1 million plus fans for several years and growing online communities in general for 20 years. We provide wifi – don’t forget to bring the power supply!

Class 75

Class Facebook Course Foursquare 75

Adam Sherk

OCTOBER 23, 2009

In publishing that typically means additional page views and time on site, RSS and e-mail newsletter subscriptions, user account and on-site community sign-ups, etc. That’s a pretty good figure considering that direct navigation still represents the lion’s share of traffic to newspaper and magazine sites.

Hitwise 124

Hitwise Social Media Digg Survey 124

Twist Image

FEBRUARY 16, 2012

Recently, a major media company reached out to me to discuss what they called, "a new business opportunity," for Twist Image. In the email exchange that ensured, the individual indicated that they had clients who may require our services and would like to set-up an exploratory conference call. community work.

Marketing 97

Marketing Findability LinkedIn Advertising 97

Adam Sherk

JUNE 5, 2009

I can’t imagine they would, especially when virtually no one outside of the developer and SEO communities is even aware that this change has taken place. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Publishing 100

Publishing Google NoFollow Guidelines 100

Writtent Blog

OCTOBER 28, 2013

Clive Thompson of New York Magazine estimates that the first blog was created in 1994 by a college student, even though the term wasn’t created for another 3 years. The website is known for it’s unruly members and “anything goes format,” where spammers are often quickly identified and blocked by the community.

Meme 93

Meme Reddit FAQ Blogger 93

Ari Herzog

SEPTEMBER 30, 2010

Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Worked with some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. Featured in Marketing Magazine. Featured in Marketing Magazine.

LinkedIn 89

LinkedIn Radian6 Education Skills 89

Buzz Marketing for Technology

OCTOBER 4, 2008

Last week I liveblogging several conference sessions at Brandon Hall. Sending one person to a conference can potentially educate your entire organization. Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? But again, we can do so much more than that. Theres huge learning power in that.

Project 265

Project Web 2.0 Module Wiki 265

Diva Marketing Blog

SEPTEMBER 7, 2009

What makes a great magazine? Deanna Sutton publisher – Clutch Magazine , Angela Benton publisher – BlackWeb 2.0 and Heidi Richards Mooney , publisher- WE Magazine for Women join me to discuss how online publications are dealing with this new genre. Deanna Sutton publisher – Clutch Magazine , Angela Benton publisher – BlackWeb 2.0

MySpace 56

MySpace Marketing Web 2.0 Forums 56

ProBlogger

MAY 30, 2013

Back in the day, companies used to spray and pray. They sprayed their message in as many places as possible (magazines, newspapers, TV, radio, etc) and prayed that they picked the right advertising spots. Larger companies could afford to pay for market research, so they were able to make sure most of their efforts paid off.

Engagement 46

Engagement eBook Questions Survey 46

Laurel Papworth

DECEMBER 17, 2009

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Venessa Paech, Community manager, Lonely Planet @venessapaech. What is an Industry? Knows people.

Industry 64

Industry Social Media Mobile Influencer 64

ProBlogger

AUGUST 20, 2012

Flipboard adopts a magazine-style interface to make reading your social media news simple. Attend social media meetups, conferences, and tweetups. You can tap into the wisdom of the social media community by attending meetups, tweetups, and conferences dedicated to social media. Originally at: Blog Tips at ProBlogger.

Trends 42

Trends Social Media Flipboard Tips 42

Buffer Social

JULY 28, 2016

The campaign that brought in 100 new attendees for a company event. If you ask your CEO, “Is it important for the company to be on social media?” Help your CTO evangelize on social media for your company. You: Welcome to the coolest company ever! The day you generated a ton of leads for the sales team. Your Coworker.

Social Media 76

Social Media Marketing Guidelines Team 76

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Is Your Company in the Content Marketing Industry? Consider a company like Kodak.

Content 124

Content Marketing Consultant Social Media 124

Diva Marketing Blog

MARCH 10, 2009

Today's Diva Marketing Talks explores how nonprofit organizations are using social media to not only tell their stories but to encourage donations to their causes, build community and expand their reach. He's also written whitepapers on Engagement Marketing and Transparency and is a sought after conference speaker.

Social Media 45

Social Media Marketing MySpace Flickr 45

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. an ad in our alumni magazine, a note in our alumni e-newsletter, posters around campus (my experimentation with QR codes), print ads, Facebook ads, etc. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Project 170

Project How To Class Posterous 170

Social Media Strategery

AUGUST 18, 2010

I first met Jen at the 2009 PRSA International Conference in San Diego , and was immediately impressed with her enthusiasm and eagerness to learn about the business uses of social media. Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner.

Education 135

Education Social Media Gov 2.0 Class 135

Kikolani

JANUARY 16, 2011

Question: How to convince a company that you work with how important blogging can be to their company’s success? Answer: I would say the easiest way to convince a company to use blogging is to find a competitor that is using it successfully. It just depends on the site and the community!

Questions 167

Questions WordPress Postrank Blogger 167

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

ProBlogger

DECEMBER 30, 2011

Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. Marcus started a swimming pool company in 2001. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. Marcus Sheridan.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits. Instead, Ill find a nonprofit and community I respect and trust. But I wont donate through the DD campaign. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 233

Class Campaign Klout Influencer 233

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. is my vote. is my vote.

Project 124

Project Upcoming News Social Media 124

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Strategy Social CRM Company 117

Buzz Marketing for Technology

JUNE 27, 2008

A t last weeks conference, one of my presentations was on PKM. While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Darwin Magazine. Fast Company Blog. MADE IN CANADA.

How To 100

How To Repository FAQ Aggregator 100

ProBlogger

JUNE 13, 2012

Do the same with magazines and television—offer your services as a source, an author, or a guest to be interviewed. This is, in fact, the tactic I employed when starting my latest blog, Jennifer Michelle Communications. Attend a conference for pro bloggers. Attend a conference that’s not targeted to bloggers.

Class 42

Class Press Release Conference Blogger 42

Buzz Marketing for Technology

JUNE 27, 2008

A t last weeks conference, one of my presentations was on PKM. While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Darwin Magazine. Fast Company Blog. MADE IN CANADA.

Repository 100

Repository FAQ Aggregator Resources 100

Diva Marketing Blog

FEBRUARY 27, 2009

One: Within the public forum entrepreneurs ask the business community at-large for advice. Two: The community votes on the best business concept. Her online publication and community WE magazine for women , has influenced thousands of women (and men) with its rich content, online conferences and networking support.

Small Business 40

Small Business Virtual World Flickr Compete 40

Buzz Marketing for Technology

JULY 21, 2008

just got back from a two-day conference in Ottawa on Knowledge Management, sponsored by the Conference Board of Canada. Darwin Magazine. Fast Company Blog. Grist Magazine. Fast Company. Ms Magazine Blog. The entire discipline is at a crossroads, and the discussion was urgent and intense. Whiskey Bar.

Aggregator 100

Aggregator Repository Directory Meme 100

ProBlogger

APRIL 6, 2011

Do you put on a conference? Within 2 years, I was hosting the main hip hop radio show in Sydney, Australia, and started publishing the first full color hip-hop magazine in the southern hemisphere: Stealth Magazine. Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community.

Blogger 42

Blogger Brands Survey Cost 42

Diva Marketing Blog

MAY 19, 2009

Susan Getgood Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. Prior to founding GetGood Strategic Marketing, Susan was Senior Vice President of Marketing at Internet software company SurfControl.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer.

Social Media 151

Social Media Strategy Social CRM Consultant 151