The Realtime Report
APRIL 26, 2018
Research is conducted using community platforms or on a one-to-one basis. Send Out Email Surveys Or Polls. Email surveys have been utilized for market research since the dawn of the internet and remain popular, even as technology offers other more sophisticated forms of collecting customer feedback.
Social Media Strategies Summit
FEBRUARY 27, 2020
In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. This trend toward growth and diversity means that no one social platform or channel can be ignored. Source: PEW Surveys conducted 2012-2019.
Proactive Report
JUNE 5, 2011
According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,&# only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis.
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