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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

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#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while!

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Consider the value of hiring a community manager. Check out Twitter as a way to show a company’s personality.

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What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. Plus, these communities are fun for your audience to chat with like-minded people.

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Five for Friday

Jeff Esposito

Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent). Unborn child has Facebook profile – This is the start of a disturbing trend that I see coming. Who owns your brand’s social media data?

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Five Digital Channels For Word of Mouth Marketing

Mindjumpers

Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities. Social networking sites Social networking sites like Facebook and LinkedIn are suitable in various ways for word of mouth marketing.

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