Meta Publishes New 'Community for Brands Playbook' to Help Brands Build Engaged Online Groups
Social Media Today
APRIL 20, 2022
The 39-page guide provides a range of tips, notes and examples to assist in your community-building process.
How to Build Community Without the Metaverse
Pixlee
MARCH 28, 2022
As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. Hence, it is of the essence that you build your brand community closest to conversion. So if not social media, then where?
Communities 
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What A Dog’s Cancer Taught Me About Community
Waxing UnLyrical
MAY 2, 2014
I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. It’s an acknowledgement of the ties social networks help us build, if we show our humanity and use them for what they truly are – ways to bridge the gaps between us… to really build, and be a part of, a community.
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Monday Roundup: Celebrating Your Community
Waxing UnLyrical
MARCH 16, 2015
.” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. How to Build Creativity and Self-Expression with Your Community. Monday Roundup: Celebrating Your Community is a post from: Shonali Burke Consulting, Inc.
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Open Community Case Study – GoPlow
SocialFish
MARCH 9, 2011
This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.
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Tips on Measuring Community [April #measurePR Recap]
Waxing UnLyrical
APRIL 24, 2015
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la
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Content Marketing: Without Community, It’s Only Half the Equation
Waxing UnLyrical
APRIL 17, 2015
You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Commenting on blogs published by the kinds of people you hope will come over and comment on your blog. And that, my friends, is the difference.
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports
Webbiquity SMM
OCTOBER 17, 2023
Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” Affiliate sales support independent publishing. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%).
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16 Random Facts My Community Taught Me
Waxing UnLyrical
DECEMBER 18, 2015
Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn 16 Random Facts My Community Taught Me.
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8 Things to Know Before You Publish Your First YouTube Video
Later
APRIL 9, 2020
It goes without saying that adding closed captions are a good idea for inclusivity and community building, but did you know they can also help with your SEO ranking? YouTube Tips #7: Pin a Comment on Your Published YouTube Video to Encourage Engagement . YouTube Tips #2: Add Closed Captions for Improved Ranking . Like This Post?
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82 Bringing Open Community To Public Relations
Waxing UnLyrical
NOVEMBER 22, 2010
Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.
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5 Strategies to Build a Network of Bloggers and Journalists
Waxing UnLyrical
SEPTEMBER 13, 2013
For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site. Below are tips on how to build a network (and then maintain it!) Image: SalFalko via Flickr, CC 2.0.
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Why Community-Driven Marketing is a Long-Term Investment for Growth and Sales
Pixlee
JANUARY 12, 2022
Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.
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What Is This “Free Time” Of Which You Speak?
Waxing UnLyrical
MAY 1, 2020
”) without actually having invested in relationship building first. And relationship building begins with consistent communications that puts community building at its core , well before an organization is in crisis mode. ”) to pseudo relational (“let us be your fake music therapist!”)
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Introducing a Better Way to Engage With Your Instagram Audience
Buffer Social
JANUARY 26, 2021
There are all the benefits of community building and engagement but it’s also a huge time saver for me. There are all the benefits of community building and engagement but it’s also a huge time saver for me. We use the Engage tool on a daily basis to ensure we never miss a comment or question from our community.
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Extend the Life of Your Event with Post-Event Planning
Waxing UnLyrical
SEPTEMBER 18, 2013
By publishing on their site, you’re introducing yourself to a new audience, and by inviting them to your site, you’re offering your readers a new perspective and voice. Business Client Relations Community Building Events Guest Posts Behind the Story cision Networking Post-Event Planning'
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4 Tips from Top Social Media Managers to Grow Your Online Business
Buffer Social
JULY 18, 2023
Focus on building a community The closer you are to your audience, the more sales you’ll get from them, and what better way to do that than building a community? Many online businesses – service and product-based – have built online communities despite having a thriving social media presence.
The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process
Buffer Social
JANUARY 18, 2023
These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. How it helps : Content management systems help you keep track of all the content you have published on the web. Notion Price: Free plan.
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7 Creators On The Systems That Support Their Content Creation
Buffer Social
DECEMBER 12, 2023
Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. By following a set process , creators can ensure that their content maintains a consistent quality and style, which can help to strengthen their brand identity and build trust with their audience.
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GUEST POST: 3 Tactical Components to Winning Social Media Influence
Firebelly
FEBRUARY 11, 2011
Build – We all know that building a community takes time and effort (blood, sweat, and tears). The impact you have when building your community can be increased with the campaigns you run (encouraging a social media call-to-action). Activities within the community building process are our proverbial seeds.
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Sprout on Sprout: How to create your own social media video template
Sprout Social
JULY 28, 2022
Published on. For example, when we launched the Sprout Community Hub , many of our teams came together to create the announcement video. If you decide to take the plunge, make sure to tie it back to content themes relevant to your community. Build a content equation. Our #1 Most Requested Feature is Here.
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)
agora pulse
JULY 17, 2020
Creating a community. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers. Some metrics that align with common social media goals are to: Build brand awareness. Create a community. Impressions.
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The December 11 Instagram API Changes are Here. Let’s Talk about Them.
agora pulse
DECEMBER 11, 2018
Three of the four changes — restrictions on Facebook Group publishing , Facebook Private Messages, and Facebook Search API) — were soon overturned by Facebook and life returned back to normal. moderation rules for easier community management. schedule to Stories if you choose to disable direct publishing.
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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021
Social Media Strategies Summit
JANUARY 22, 2021
Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Establish a Local Presence Within Your Community. Pro-tip : Use a local phone number!
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3 ways to adapt content for the era of social media entertainment
Sprout Social
AUGUST 3, 2023
From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. Shoot unpolished videos or capture product images from your phone and hit publish.
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What is hashtagging and how to use it effectively
Sprout Social
JULY 19, 2022
According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Once a hashtag is published, it becomes a clickable, searchable link. For example, when you click on #SummerVibes on TikTok, you can see all videos published on the platform using that hashtag.
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How to Grow on Threads: 9 Learnings from the Buffer Team
Buffer Social
JANUARY 23, 2024
The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. The ability to publish to Threads with Buffer is one of our most requested features to date, with more than 1,600 upvotes. Head of Communications and Content Hailley Griffis has loved connecting with other moms.
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8 Places User-Generated Content Thrives – Beyond Social Media
Pixlee
OCTOBER 20, 2021
Social media is no longer just for individuals to stay connected with friends across borders; brands use it to promote and launch their products, influencers use it to share content and build communities of loyal followers, and general users use it to shop, stay entertained, and learn about the world around them. Community Newsletters.
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Using Social Media in Education: 8 Can’t-Miss Tips
Hootsuite
SEPTEMBER 7, 2022
Users share complex ideas and the Reddit community breaks them down. Improve community engagement. An educator trying to land their next role may start by building brand awareness. Build a community. If you lead virtual classes or have alumni around the world, an online community is essential.
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Shifting strategies: What you can learn from a network-specific social program
Sprout Social
DECEMBER 22, 2022
These networks, like Facebook, Twitter and LinkedIn, are primed for community-building posts. Whether you’re encouraging users to share content with their personal audiences or creating space for dialogue in the comments, engagement networks are all about building conversations.
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How to Fuel Social Media Content with Your Existing Work (According to a Founder)
Buffer Social
MAY 25, 2023
Growth is inevitable if you can publish consistently, even with a small audience. You can't rely on algorithms for visibility once you manage a list or a community. In addition to email lists, Josh recommends building a community as another strategy for audience ownership.
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How Glossier Hacked its Way to a Billion Dollar Valuation
Pixlee
MAY 2, 2019
Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Community Building. million Instagram followers (which is just one facet of their engaged community).
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What Is Discord? A Beginner’s Guide to Discord for Business
Hootsuite
JUNE 27, 2022
While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. Build community. Get insights about your community.
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5 Ways to Tell Your Brand Story with Instagram Stories
Sprout Social
AUGUST 30, 2019
The past 12 months have seen Instagram add a host of new publishing tools to their Stories functionality, introduced just three years ago (but it seems like it’s been with us for ages, right?). So, what does your business need to do to make sure you’re taking advantage of this community-building tool?
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How to Build Community on a Blog: 24 Must Read Articles from around the Web
ProBlogger
MARCH 28, 2013
This week we’ve published a series of posts on the topic of building community on a blog with these posts: 9 Benefits [and 3 Costs] Of Building Community On Your Blog. The 5 Stages of Building a Culture of Community on a Blog [A Case Study]. 7 Strategies for Growing Community on Your Blog.
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Word of mouth marketing: how to drive conversations and sales at the same time
Sprout Social
JANUARY 12, 2022
Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. This is probably the most straightforward way to start building a sense of community and driving conversations. What are some examples of word of mouth marketing?
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Top 12 Community Management Software
Oktopost
DECEMBER 18, 2023
B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Jump ahead: What is Community Management Software?
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How to Use Facebook Groups to Grow Your Business
Later
JUNE 26, 2020
Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.
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What to do with your 2020 social strategy now
Sprout Social
APRIL 15, 2020
In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign. Amazing response to our donation.
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Monday Roundup: Renewing Your Business Strategy
Waxing UnLyrical
MARCH 23, 2015
If that’s not a fresh take on community building, what is? Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.
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100 Monday Roundup: Best of SBC + #socialPR Launchpad
Waxing UnLyrical
OCTOBER 26, 2015
And that’s fine, except you’re not going to get much out of it in terms of community building, thought leadership, etc.” Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Social Sharing: What Makes It Tick? ” 7. 15 Reasons Your PR Pitches Suck [Redux].
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What Are the Top Social Media Platforms for SMBs?
Later
SEPTEMBER 1, 2020
Whether you’re in e-commerce, SaaS, publishing, or otherwise, we’re sharing the top social media platforms for SMBs: The Value of Social Media for Small Business. For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity.
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Monday Roundup: Making Your Business a Valentine
Waxing UnLyrical
FEBRUARY 8, 2016
“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers).
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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS
Pam Moore
FEBRUARY 6, 2018
Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Social Profit Factor Online Training Academy + Member Community . Give us a shout and let's get to work!
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Let's personalize your content