Convince & Convert

SEPTEMBER 21, 2012

Two team members from the online education company 2tor join Jay Baer and Eric Boggs on the Social Pros Podcast this week – Alexa Scordato , Director of Communications & Social Media, and Harrison Kratz , Community Manager for the MBA@UNC program. Harrison Kratz, 2tor @kratzpr.

Education 119

Education Community building Communities Team 119

Oktopost

NOVEMBER 22, 2023

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights.

B2B 117

B2B Trends Social Media UGC 117

Dave Fleet

MARCH 1, 2014

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. Marketing, community or both?

Communities 199

Communities Marketing Loyalty Social Media 199

Buffer Social

DECEMBER 3, 2020

Their strength is in their community. IFundWomen , the go-to funding marketplace for women-owned businesses, aims to support women entrepreneurs as they navigate building their businesses. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. It’s a great tactic!

Communities 81

Communities Engagement Community building Instagram 81

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. But if we just build it, people won’t come in droves.

Communities 100

Communities Travel Metadata Content management systems 100

Mindjumpers

FEBRUARY 9, 2011

Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. This regards all kinds of relations, both individual and ways in which people communicate between businesses.

SocialCast 247

SocialCast Company Social Media Policies 247

Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

Company 89

Company Social Media Instagram Social Media Management 89

Oktopost

JULY 20, 2023

It’s called Threads, and it’s been developed by none other than the Instagram team. It’s like taking the best of Instagram’s photo and video-sharing capabilities and expanding it to include text-based communication. Firstly, Threads encourages concise, clear communication. Now, here’s the kicker.

Conversation 91

Conversation B2B Community building Instagram 91

Sprout Social

MARCH 9, 2023

The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve. In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications.

Skills 111

Skills Template Templates Travel 111

Akamai Marketing

SEPTEMBER 13, 2011

Two of those words are “audience&# and “community.&# Without that team work and willingness to support one another, the result would be lackluster. The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Guess what?

Communities 174

Communities Creative Commons Buy Advertising 174

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Techipedia: Tamar Weinberg

JUNE 19, 2012

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. You have the opportunity to build a library of content populated largely by your own customers. But good communities are more than support channels.

Cost 135

Cost Communities Drupal Forums 135

Waxing UnLyrical

JUNE 4, 2014

Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. User-generated content is far better at creating that community.

Content 253

Content UGC Community building Hotels 253

Sprout Social

FEBRUARY 16, 2023

Dietrich considers building this type of brand affinity to be a skill built over time. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. The issue is that most teams want more funds to do what’s in their current plan.” “To

Social Media 111

Social Media Marketing Atlassian Team 111

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Next, identify the objectives that matter most to your team, so you know what to include in your report. Common social media goals include … Building brand awareness.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

JULY 28, 2022

To keep up, social teams must produce videos efficiently—without working to the point of burnout. Here are the methods I use to generate fresh content ideas that support Sprout’s social media video strategy and company-wide goals. If you decide to take the plunge, make sure to tie it back to content themes relevant to your community.

Template 95

Template Templates Social Media Video 95

The Realtime Report

FEBRUARY 17, 2022

Community Building. To accomplish so, you’ll need to cultivate and build a community of followers and lovers that goes beyond simply seeing and commenting on your content, as well as connecting with it in various ways. Though views and likes are important, brands are looking for more. Make Use of Hashtags.

Brands 91

Brands How To Hashtag Influencer 91

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

Groups 111

Groups Groups Communities Organization 111

agora pulse

JANUARY 30, 2021

Use live video for community building. And according to Jeff Sieh and Ian Anderson Gray, video builds a trust factor that, in turn, helps to build an audience without borders. From within a company or brand, it’s easy to lose sight of how the company actually comes across. Need inspiration?

Social Media 132

Social Media Tips Strategy LinkedIn 132

Buffer Social

JANUARY 18, 2023

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. You can also format both tools to fit your company guidelines, so you never have to worry about the tone of your blog or Instagram caption being off.

Process 109

Process Tools Content Price 109

Buffer Social

DECEMBER 12, 2023

These goals may include growth, nurturing and community building, income diversification, and analyzing her impact. Instead, she places a high emphasis on the impact she has on her students and community.  This document serves as a central hub for their content ideas and facilitates collaboration within the team.

System 89

System Content Fashion Template 89

Buffer Social

DECEMBER 14, 2021

Phantila Phataraprasit learned about sustainability early in life and wanted to build the kind of sustainable brand she’d be proud to shop at, so she decided to do something about it and co-founded Sabai Design , a sustainable furniture company. In the case of Paynter, the company only releases its jackets four times per year.

Chemicals 65

Chemicals Embedding Transportation Price 65

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? With this in mind, the Sprout team has created a new Featured Topic centered around the coronavirus that is available to all of our Listening customers. Our baristas are the face of our company, without them we are nothing. Scrap it if it feels tone-deaf.

Strategy 142

Strategy Metrics Hubspot Retail 142

Ignite Social Media

MARCH 31, 2023

It requires effective communication, a collaboration between internal teams, and a systemic approach to change. Our team understands that everyone is equally respected and heard, regardless of their title, rank, or age. “The hardest lessons I’ve learned all seem to stem from not speaking up.” ” 2.

Team 78

Team Policies Resources Construction 78

Oktopost

MARCH 15, 2021

It’s a lot easier to make inroads with fun, uplifting, community-building content. Create Community. You can’t force genuine communities to form around your brand and products, but there’s a lot you can do to encourage it. You have to foster dedicated communities based on value and trust.

B2B 136

B2B Social Media Strategy LinkedIn 136

Laurel Papworth

OCTOBER 17, 2022

What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? So that you can start to explore how to enter the Metaverse with your own team and your own fans. [00:00:54.640]

Sports 64

Sports Virtual World Team Collaboration 64

Jeff Esposito

JUNE 19, 2013

When I started my career in social media and community management, I was a bit intimidated and nervous. One of my former bosses suggested that I check out the Community Roundtable – that was 2008 – and I was happy to check out the information that Jim Storer and Rachel Happe were producing. The myth of the 90-9-1 rule is demystified.

Communities 43

Communities Report Committee Community building 43

agora pulse

JULY 23, 2020

For a company to ask one of its team members to tackle this is too much if they’re in any other role in that company. Unfortunately, social media management often is something that a company with a limited budget often relegates to an intern for a low cost. So, how does a company choose the right one?

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

agora pulse

DECEMBER 23, 2020

Run With Foxes” is packed with stories about marketing successes and failures that can help your team make better decisions. Community Building and Customer Research Books. Want to get to know your audience and grow your social media community? Building your own personal library with some social media marketing books?

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. For brands, hashtags can help social marketers reach niche audiences and build community.

Hashtag 119

Hashtag How To Guidelines Telecommunications 119

Sprout Social

OCTOBER 23, 2019

There are plenty of marketing tactics that companies use to improve brand loyalty, including providing stellar customer service, rewards programs, having a strong brand story, community building and more. Let’s go in-depth on some of the best ways to build brand loyalty that lasts. Build a community.

Loyalty 87

Loyalty Brands How To Discount 87

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Greg Gerik, 3M @ggerik.

Case Study 118

Case Study Community building Social Media Skills 118

Pixlee

SEPTEMBER 20, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” Chantelle Marcelle is an experienced marketer who has worked with a variety of agencies and companies of all sizes, primarily with a focus on technology.

Skills 52

Skills Communities Newsletter Industry 52

Pixlee

SEPTEMBER 20, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” Chantelle Marcelle is an experienced marketer who has worked with a variety of agencies and companies of all sizes, primarily with a focus on technology.

Skills 52

Skills Communities Newsletter Industry 52

Waxing UnLyrical

MARCH 25, 2013

Two years ago when the Midwest had a massive heat wave, and the company had trouble keeping up with demand, plenty of cups of yogurt were spoiled in transit or at the store. And the company honored every spoiled cup with a replacement, whether the spoilage was its fault or not. Where did customers go to complain?

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

DECEMBER 12, 2011

A cheerleading squad cheers for the team despite how well or how poorly the team is doing. The team’s performance doesn’t matter. It’s to push the team to work harder, to play better, and, possibly, to win. It has its support team, the base and the spotters. How do you build it? a company of one.

Communities 215

Communities Team Meeting Study 215

Janet Fouts

DECEMBER 1, 2012

That includes online tools and strategies to help get your staff and customers engaged in the process of building a culture around your company that reflects it’s values so that both staff and customers have an investment in it’s success. Replacing managers with teams. Psychic ownership. Think about it like this.

Engineering 126

Engineering Review Case Study Communities 126