Harp Interactive

MARCH 16, 2011

67% of shoppers spend more online after recommendations from online community of friends according to an Internet Retailer study. Not only does UGC provide powerful purchasing influence, it also includes thousands of indexable words… words that expose your brand infinitely more to search engines such as Google and Bing.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

FEBRUARY 23, 2010

Not only should your web site rank well in searches for your local area or for different locations that you serve, but your social media should also include geotags to show your business as part of a community. Your customers are out and about searching for your products and services…the question is, are you ready to be found?

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Harp Interactive

OCTOBER 6, 2010

build a sense of community around your brand. Here are some reasons that you might choose to run a sweepstakes, contest or coupon give-away: Sweepstakes are a powerful way to: build your email or mailing list. increase your fan base on your company Facebook page. drive traffic to your Facebook page or website. gather survey data (e.g.

Types 317

Types Facebook Notification Survey 317

Harp Interactive

FEBRUARY 3, 2010

Facebook is about community around a brand – it’s about creating relationships with your customers or potential customers. Give a human voice to your brand and don’t be afraid to let your enthusiasm and spirit show in your tweets. ISMA: And how about on Facebook? Do the same rules apply? Are there Best Practices for Facebook as well?

Engagement 270

Engagement Authentication HootSuite Notification 270

Harp Interactive

JULY 24, 2009

Establish Credibility Use Facebook to leave comments, tips and ideas on other’s pages and you’ll earn respect as an authority in your community/profession. Meet your Peers Facebook provides the perfect “social&# platform on which to network with like-minded professionals and industry leaders.

Facebook 238

Facebook SEO Engineering Groups 238

Harp Interactive

JULY 24, 2009

Establish Credibility Use Facebook to leave comments, tips and ideas on other’s pages and you’ll earn respect as an authority in your community/profession. Meet your Peers Facebook provides the perfect “social&# platform on which to network with like-minded professionals and industry leaders.

Facebook 238

Facebook SEO Engineering Groups 238

Harp Interactive

NOVEMBER 2, 2010

When BP was confronted with the daunting challenge of managing the PR crisis after the oil-spill they didn’t just buy expensive TV spots and full page newspaper ads.

Press Release 219

Press Release Communities Badge Real Estate 219

Harp Interactive

NOVEMBER 9, 2009

Know the Rules: Understand the rules and protocol of the community before you venture in. What language and keywords are they using? Decide on a tone and personality that represents your brand and your consumer. Each social media network has its own written and unwritten rules.

Platform 254

Platform Social Media Radian6 Press Release 254