Dave Fleet

OCTOBER 14, 2012

We talk a lot about community in this industry, and that word is often horribly abused. In Michael’s case, though, he really was part of a community – both online and off. The impact of his passing on his community can be seen with a simple Twitter search for his name , as tributes pour in from around the world.

Exercises 419

Exercises Banking Communities Meeting 419

Dave Fleet

MARCH 5, 2012

.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

OCTOBER 29, 2010

The continued rise of Facebook community managers. This shines the light firmly on community managers as the key to Facebook success for brands. To maximize our effectiveness, we need to take data like this and optimize our timing even further to reflect the activity pattern of our own community. Shift your budget. Do you agree?

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

FEBRUARY 18, 2013

Whether their community manager was anywhere near a computer when this happened - who knows if their community manager was out for a hike when this happened? How robust Burger King’s security processes for their social media channels are. When Burger King’s team spotted the hack.

Twitter 415

Twitter Social Media Communities Company 415

Dave Fleet

DECEMBER 4, 2017

When social media first came on the scene it represented a dramatic shift from one-way communication to two-way communication online. Suddenly people were connected to each other in seemingly intimate ways and early adopters found a sense of community amongst fellow adoptees.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

MARCH 8, 2012

What does that mean for you as a communicator? From my perspective, it means that your community management, monitoring and measurement folks are now your best friend. Community management , because as a brand you need to be watching the activity on your page and watching for spikes in attention.

Curation 389

Curation Brands Facebook Patterns 389

Dave Fleet

NOVEMBER 9, 2016

Community management has become increasingly commoditized in a number of sectors as marketers – who generally control the budgets – pushed social media activities higher in the funnel (whereas most community management tends to happen in the post-purchase phase).

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

OCTOBER 14, 2010

This model is a recipe for wasted resources in today’s communications environment. In a system where we’re able to foster, curate and engage communities of interest around common goals, the approach of making a big splash then disappearing is highly inefficient. Again, a shift.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

FEBRUARY 11, 2013

How do you translate a high-engagement approach to community management when you’re dealing with millions of fans? These problems go beyond the 101 “which channel is right for us” decisions, and onto more advanced dilemmas. How do you ensure that a large social media team stays coordinated?

Social Media 250

Social Media Influencer Team Campaign 250

Dave Fleet

JUNE 15, 2010

However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Community management. Community Management. This has implications for several functions within companies: Sales. Public relations. Public Relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

JUNE 8, 2012

Engaging effectively to build relationships and communities of interest. Considering content objectives. Identifying appropriate content sources. Fine-tuning execution via appropriate content volume, mix and format. Embracing negative and neutral conversations. Establishing processes to minimize risk.

Social Media 410

Social Media Strategy Company Course 410

Dave Fleet

FEBRUARY 4, 2016

This aggressive push led Facebook to become less and less about communities of ‘people like me’ and more replete with brands advertising to users. The last year has seen Facebook – as the dominant social network – continue to monetize its platform.

Social Media 150

Social Media News Trends Eventful 150

Dave Fleet

SEPTEMBER 29, 2010

This is becoming more and more important as the early adopters who have built large followings become the focus of more and more attention from marketers – not only will the returns be greater from focusing on niche influencers in terms of success ratio; those people have more credibility within those communities.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

MAY 30, 2011

The Little Give is a CSR program, initially created by Edelman’s Vancouver office, that sees Edelman Canada offices split into teams and work to help charities in our communities. We’re working to have a positive impact on our community. We’re not just handing over a cheque and moving on.

CSR 218

CSR Remix Authentication Film 218

Dave Fleet

AUGUST 6, 2013

Images of Al-Assad at official meetings, visiting school kids and at a wounded person’s hospital bedside are clearly intended to humanize the president, as are the numerous images of Al-Assad’s wife in a photo op at a community group. Image from SyrianPresidency Instagram account.

Social Media 290

Social Media Instagram Trends Meeting 290

Dave Fleet

OCTOBER 15, 2013

Not that companies should ignore the differences between audiences on their different social channels (you’ve done that research on your communities, right?), Content calendars enable consistency across channels. but consistency can be helpful when coordinating programs.

Content 407

Content Review Social Media Software 407

Dave Fleet

NOVEMBER 9, 2016

Community management has become increasingly commoditized in a number of sectors as marketers – who generally control the budgets – pushed social media activities higher in the funnel (whereas most community management tends to happen in the post-purchase phase).

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

AUGUST 30, 2010

“In too many cases, the “best practices&# espoused by digital agencies are less about “serving the community&# and more about driving a rush of new fans, without much thought re: how to keep those fans engaged on a LONG-TERM basis.&# — Todd Defren.

Social Media 399

Social Media Patterns Campaign Engagement 399

Dave Fleet

MARCH 2, 2011

Meanwhile, community managers themselves need to take extra care when posting comment replies, in the knowledge they may be synchronized on another site. Comments tied to one platform.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

DECEMBER 6, 2010

Community managers (whether internal or agency side) should be equipped with appropriate training and resources to respond to a situation should it occur… because one day, it might. Organizations should assume that digital properties they manage, whether on-domain or off-domain, will get attacked by third parties.

Case Study 401

Case Study Banking Issues Organization 401

Dave Fleet

SEPTEMBER 7, 2010

Would you be better served via mass reach, existing niche communities or your own hosted site? What behaviour are you trying to motivate? What are the norms within the different social networks? Do they fit with what you’re trying to achieve? What existing properties do we have that we could leverage?

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

NOVEMBER 21, 2011

The answer to that question – whether it’s community managers or senior executives – should determine the kind of insights you provide. Determine the purpose of your measurement and tailor your approach to it. The audience of your report is often tied closely to its purpose. Who are you writing for?

Social Media 413

Social Media ROI Report Sentiment 413

Dave Fleet

APRIL 14, 2011

Leverage community for first tier marketing and support. Some of his key points: Get into Hub and Spoke and develop a Center of Excellence. Get away from organic and centralized structures, and develop a hub that can support activities throughout the organization.

How To 321

How To System Social Media Management Trends 321

Dave Fleet

APRIL 12, 2011

Companies need to think about who posts the information, not just what is posted – a trusted community manager may be better than an executive or an anonymous company account. Companies can improve the effectiveness of their acknowledgements by explaining the nature and cause of the issue.

Social CRM 379

Social CRM Cost Microsoft Issues 379

Dave Fleet

OCTOBER 22, 2010

At the same time, one of the SVPs has just seen that a local financial community influencer with nearly 10,000 loyal Twitter followers has just posted a message slamming the product. Finally, the spill-over is having an impact on in-branch conversations with consumers as well as in the B2B areas of the bank.

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

JULY 26, 2010

Online Communications Policy. Community Guidelines. Daimler AG. Social Media Guidelines. Blog Policy. Corporate Blogging Policy. Fellowship Church. Blogging Policy. General Motors. Blogger Policy. Georgia Tech. Guidelines for Student Blogging. Harvard Law School. Corporate Blogging Policies and Guidelines. Hill & Knowlton.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

SEPTEMBER 13, 2010

However, knowing that breakdown still matters – that’s where the community manager and the type of activities undertaken to drive new fan acquisition comes in. Of course, the odds are that a page’s Facebook fans comprise all three groups (and more). What do you think?

Facebook 321

Facebook Buy Report Products 321

Dave Fleet

SEPTEMBER 7, 2011

Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact.

Social Media 375

Social Media Strategy Content Compete 375

Dave Fleet

DECEMBER 21, 2010

Tweet A large part of what we do for many digital clients involves managing content and community for their online properties. However, in this case the cobbler’s son ( my blog ) has gotten to the point where he has no shoes. For the last several years, I’ve focused on writing long-form content for this site.

Tumblr 268

Tumblr Travel Sites Process 268

Dave Fleet

DECEMBER 31, 2011

Sometimes it might be to drive community engagement; other times it might be to drive business conversion, and so on. That means shifting from a “we have to fill these content slots” approach to one that carefully considers the objectives of each piece of proactive content and why it deserves its place in the content calendar.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

NOVEMBER 14, 2016

Traditional essay must be community. Within their aftermath, many folks need to comprehend the way to assist people who’ve been displaced or injured. These are really the disasters anticipated to make statements from now and then.

Insurance 150

Insurance Notification Policies Influencer 150

Dave Fleet

NOVEMBER 14, 2016

Traditional essay must be community. Within their aftermath, many folks need to comprehend the way to assist people who’ve been displaced or injured. These are really the disasters anticipated to make statements from now and then.

Insurance 150

Insurance Notification Policies Influencer 150

Dave Fleet

AUGUST 6, 2013

Images of Al-Assad at official meetings, visiting school kids and at a wounded person’s hospital bedside are clearly intended to humanize the president, as are the numerous images of Al-Assad’s wife in a photo op at a community group. Image from SyrianPresidency Instagram account.

Social Media 170

Social Media Instagram Trends Meeting 170

Dave Fleet

FEBRUARY 2, 2011

Engage with your community – Don’t focus all of your company’s posts on pushing content; try to make a majority of your posts more conversational. Solve problems – Monitor for problems with your company’s customers, and solve them.

Twitter 419

Twitter How To Reputation Curation 419

Dave Fleet

AUGUST 12, 2010

This guest post was written by Lauren Fernandez, Agency Community Manager for Radian6. Tags: crisis communications public relations social media agency client agency dynamic social media transparency transparency. Or do you continue to bridge your case? Is it fair to throw stones when we don’t know the situation?

Radian6 283

Radian6 Exercises Journal Social Media 283

Dave Fleet

JULY 5, 2010

Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Sysomos has been noticeable in recent months with a series of smart awareness-driving tactics.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334