Adam Sherk

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Is Using Facebook Comments Good for Publishers?

Adam Sherk

There are certainly downsides like the lack of backup, ceding control and giving Facebook access to valuable data for free, weakening your own on-site community, etc. And the reality is that not every site is able to build up a strong, active on-site community of its own. So is the system good for publishers? I think it is.

Comments 132
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25 Random Observations about #MozCon Speakers

Adam Sherk

She did an excellent job with her community building tips too. He cares about the attendees and their success, the industry as a whole, his company and employees, the larger community (and that’s just the work related stuff). Jen Lopez – what an entrance! It was like a Zumba-esque dance party.

SEO 148
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NBC Targets Local Markets on the New Digg

Adam Sherk

Lauren: Our team started the NBCLocal account a little over a year ago because we wanted to be part of the Digg community in the most transparent way possible, and we wanted to connect the national and international Digg community with interesting local stories. What are your aims for that profile?

Digg 166
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Facebook and Twitter Offer News Organizations Much More than Just News Delivery

Adam Sherk

Thus through social media news organizations offer not only news and information but also community and even entertainment. A diversified social strategy incorporates a wide range of methods for growing audience and making meaningful connections with users. One last thought on the Pew study: hey social, search still owns you!

News 135
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Press Release Optimization Checklist and Tips

Adam Sherk

Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals.

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5 Good Ideas for News Media Facebook Pages

Adam Sherk

A good way to increase Facebook comments is to ask for user suggestions and offer to feature some in the magazine, as seen in this example from Real Simple: Forrester’s Melissa Parrish , formerly Director of Community Strategy for Time Inc. Digital Lifestyle, shared this example on a conference panel we were on a couple years ago.

News 199
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The Top News Sites on Blekko

Adam Sherk

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here.

Sites 112