Adam Cohen

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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. We’re proud to share that the EMC|ONE community consists of over 30k active members while our overall employee population is around 48k. LD: Openness and transparency are key.

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The Unsung Heroes of Social Media

Adam Cohen

Others like Jim Storer and Rachel Happe are building tremendous signal-to-noise ratio services, like the Community Roundtable , that companies would be remiss to ignore. Why Companies Should Leverage The Community Roundtable (6). Jay Baer , David Armano and Aaron Strout are some of the first that come to mind for me. Related Posts.

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The Digital Five Tool Player

Adam Cohen

Understanding the Community. I contemplated using “customer,&# “audience,&# and even “constituents&# here, but community seems to broadly cover business partners, customers, and prospects.

Tools 247
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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. We’re proud to share that the EMC|ONE community consists of over 30k active members while our overall employee population is around 48k. LD: Openness and transparency are key.

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The Unsung Heroes of Social Media

Adam Cohen

Others like Jim Storer and Rachel Happe are building tremendous signal-to-noise ratio services, like the Community Roundtable , that companies would be remiss to ignore. Jay Baer , David Armano and Aaron Strout are some of the first that come to mind for me. These folks are all doing brilliant work.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data.

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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. They’ve spent several months examining, evaluating, listening, watching competitors but not yet making that leap to converse and engage. What’s holding them back?

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