Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Who’s listening? And is that appropriate?

Compete 115

Compete Conference Organization Social CRM 115

Akamai Marketing

NOVEMBER 22, 2011

” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up. I think its headed into the social CRM space, which we desperately need in the smaller-than-enterprise world. There was a long list of “Meh.” And it shows.

Tools 149

Tools Social CRM Comparison HootSuite 149

Convince & Convert

SEPTEMBER 20, 2010

Decisions are made by ‘committee.’ ’ More often than not, that ‘committee’ is compsed of individuals who are not familiar with the organization responsible for the decision and the individuals are not aware of the consequences involved with varions decisions. How can I help you?

Social Media 115

Social Media Strategy RFP Social CRM 115